ANALISIS PENGARUH RETAIL MIX TERHADAP CUSTOMER SATISFACTION DENGAN INDOMARET 150 SEBAGAI OBJEK
(1) 
(*) Corresponding Author
Abstract
Teknik analisis kuantitatif dengan metode path analysis. Hasil penelitian ini adalah, dari 6 dimensi Retail Mix hanya dimensi Customer Service yang berpengaruh signifikan terhadap Customer Satisfaction, dengan nilai jauh diatas rata-rata (>1.96), yaitu 4.915. Customer Service dari Indomaret
150 bisa menjadi keunggulan tersendiri bagi pelanggan dan karena termasuk indikator retail mix, bisa disimpulkan Retail Mix memiliki pengaruh terhadap Customer Satisfaction.
Keywords
References
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