Pengaruh Faktor-Faktor Brand Consciousness, Fashion Innovativeness, dan Fashion Involvement terhadap Sikap dan Niat Membeli Luxury Fashion Brands di Surabaya

Henry Ricardo(1*),


(1) 
(*) Corresponding Author

Abstract


Penelitian ini bertujuan untuk menganalisa pengaruh dari brand consciousness, fashion innovativeness, fashion involvement terhadap sikap dan niat membeli luxury fashion brands di Surabaya. Penelitian ini bersifat konklusif dan diklasifikasikan dalam jenis riset kausal dengan menggunakan pendekatan kuantitatif. Data dikumpulkan melalui online survey menggunakan instrumen kuesioner dengan respon yang dapat digunakan dari 110 responden. Responden adalah konsumen luxury fashion brands di Surabaya. Data diolah menggunakan pendekatan persamaan model struktural dengan teknik Partial Least Square. Analisis data menunjukkan bukti kuat untuk mendukung keseluruhan hipotesa penelitian.

Keywords


Luxury Fashion Brands, Brand Consciousness, Fashion Innovativeness, Fashion Involvement, Attitude, Purchase Intention.

Full Text:

PDF

References


Ajzen, I., Fishbein, M. (1980).Understanding Attitudes and Predicting Social Behavior. Prentice Hall, Englewood Cliffs, NJ

Aquila, Natasha. (2012). Penelitian Terhadap Perkembangan Dunia Fashion di Indonesia.Retrieved from http://natashaaquilaputri.blogspot.com/2012/02/contoh-karya-tulis-penelitian-terhadap.html

Belk, R.W. (1999). “Leaping luxuries and transitional consumers”. Batra, R. (Ed.), Marketing Issues in Transitional Economies, Michigan University Press, Michigan, pp. 39-54

Bopeng, Zhang dan Kim, Jung-Hwan. (2013). Luxury fashion consumption in China : Factors affecting attitude and purchase intent. Colombia : University of South Carolina.

Bopeng, Zhang dan Kim, Jung-Hwan. (2015). Attitude and Purchase Intention for Luxury Fashion Goods : Cultural Differences between Americans and Chineses. International Journal of Costume and Fashion vol 15

Bungin, B. (2006). Sosiologi Komunikasi : Teori, Paradigma, dan Diskursus. Teknologi Komunikasi di masyarakat.Jakarta : Kencana pernada Media. Group

Chada, Radha dan Paul Husband. (2006). The Cult of Luxury Brands: Inside Asia’s Love Affair with Luxury. Boston: Nicholas Brealey International

Chae, M-H., Black, C., Heitmeyer, J., (2006).Pre-purchase and post-purchase satisfaction and fashion involvement of female tennis wear consumers. International Journal of Consumer Studies 30 (1), 25–33

Deeter-Schmelz, D.R., Moore, J.N., Goebel, D.J., (2000). Prestige clothing shopping by consumers: a confirmatory assessment and refinement of the PRECON scale with managerial implications. Journal of Marketing Theory and Practice 8 (4), 43–58

Durgee, J.F., (1986). How consumer sub-cultures code reality: a look at some code types. In: Solomon, M.R. (Ed.), Consumer Behavior, fifth ed. Prentice-Hall, Englewood Cliffs, NJ, pp. 398

Eckman, M., Damhorst, M. L., & Kadolph, S. J. (1990). Toward a model of the in-store purchase decision process: Consumer use of criteria for evaluating women's apparel. Clothing and Textiles Research Journal, 8(2), 13–22.

Finlay, K.A., Trafimow, D., Villarreal, A. (1996). The importance of subjective norms for a minority of people.Personality and Social Psychology Bulletin, 22, 820±828

Fitzmaurice, J., (2005). Incorporating consumers’ motivations into the theory of reasoned action. Psychology and Marketing 22 (11), 911–929

F. Hair Jr, J., Sarstedt, M., Hopkins, L., & G. Kuppelwieser, V. (2014). Partial least squares structural equation modeling (PLS-SEM). European Business Review, 26(2), 106–121.

Fornell, C., & Larcker, D.F. (1981). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. Journal of Marketing Research, 18(1),39.

Goldsmith, R.E., Hofacker, C.F., (1991). Measuring consumer innovativeness. Journal of the Academy of Marketing Science 19 (3), 209–221

Jogiyanto. (2009). Konsep & aplikasi PLS untuk penelitian empiris. BPFE Yogyakarta

Kiseol Yang, Jiyoung Kim & Youn-Kyung Kim (2017). The effect of brand consciousness on interpersonal influences, brand values, and purchase intention: Cases for American and Korean college students. Journal of Global Fashion Marketing, 8:2, 83-97

Kuncoro, M. (2006). Ekonomi Pembangunan, Jakarta: Penerbit Salemba Empat

LaChance, J.J., Beaudoin, P., Robitaille, J., (2003). Adolescents’ brand sensitivity in apparel: influence of three socialization agents. International Journal of Consumer Studies 27 (1), 47–57

Liao dan Wang, (2009). Face as a mediator of the relationship between material value and brand consciousness. Psychology and Marketing 26 (11), 987-1001

Malhotra, N.K., (2009). Riset Pemasaran, (4th ed.), Jilid 1, Jakarta: PT Indeks

Nueno, J.L. dan Quelch, J.A. (1998).“The Mass Marketing of Luxury.” Journal Business Horizons, Vol. 41 No.6 : 61-68. Emerald

Osborn T. (2012). Trade of the Week: Asia Bores A Hole in Mulberry. Efinancial news.Retrieved from http://www.efinancialnews.com/story/2012-10-26/trade-of-the-week-asia-mulberryshare-price?ea9c8a2de0ee111045601ab04d673622

Park, H-J., Burns, L.D., Rabolt, N.J., (2007).Fashion innovativeness, materialism, and attitude toward purchasing foreign fashion goods online across national borders: the moderating effect of internet innovativeness. Journal of Fashion Marketing and Management 11 (2), 201–214.

Pavlou, P.A., Fygenson, M., (2006).Understanding and predicting electronic commerce adoption: an extension of the theory of planned behavior. MIS Quarterly 30 (1), 115–143

Rogers, E., (1995). Diffusion of Innovations, forth ed. The Free Press, New York

Sharma, P. (2010). “Country of origin effects in developed and emerging markets: exploring the contrasting roles of materialism and value consciousness”. Journal of International Business Studies, Vol. 42 No. 2, pp. 1-22

Sheth, J.N., Newman, B.I. and Gross, B.L. (1991).Consumption Values and Market Choices: Theory and Applications. South-Western Publishing, Cincinnati, OH.

Shukla, P. (2012). The influence of value perceptions on luxury purchase intentions in developed and emerging markets. International Marketing Review, 29(6), 574–596.

Smith, J.R., Terry, D.H., Manstead, A.S.R., Louis, W.R., Kotterman, D., Wolfs, J., (2008). The attitude–behavior relationship in consumer conduct: the role of norms, past behavior, and self-identity. The Journal of Social Psychology 148 (3), 311–333

Sproles, G.B., Kendall, E.L., (1986). A methodology for profiling consumers’ decisionmaking styles. Journal of Consumer Affairs 20 (2), 267–279

Sugiyono. (2013). Metode Penelitian Pendidikan Pendekatan Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta

Summers, T.A., Belleau, B.D., Xu, Y., (2006).Predicting purchase intention of a controversial luxury apparel product. Journal of Fashion Marketing and Management 10 (4), 405–419

Vinita Bhatia, (2018). Examining consumers’ attitude towards purchase of counterfeit fashion products. Journal of Indian Business Research

Zikmund, W.G. (2003). Business Research Methods. (7th ed.), Thomson South Western, Ohio: Cengage Learning EMEA


Refbacks

  • There are currently no refbacks.