Reynold Alexander


This study aims to analyze the effect of Location Influence, Physical Influence, Price Importance, Corporate Reputation on Purchase Intention in the context of Residential De Victory Regency Surabaya. This research is  consclusive  and classified as a causal-type research  using a quantitative approach.  The data was collected through online surveys using a self-administered questionnaire resulting in 105 usable responses. Respondents were De Victory Regency’s customers in Surabaya. The data was analyzed through Structural Equation Modeling using Partial Least Square technique. Results showed substantial evidence to support research hypotheses.


Residential; Property; Location Influence; Physical Influence; Price Importance; Corporate Reputation; Purchase Intention

Full Text:



Adair, A., Clark, Deurloo dan Dielemn 2006; Oppoku dan Abdul Muhmin, 2010; Tu dan Goldfinch, 1996; Wang dan Li 2006S. Valuation of Residential Property: Analysis of Participant Behaviour, Journal of Property Valuation & Investment, 14, 1, 20-35.

Adair et al., 1996; Daly dkk. 2003; Sengul, Yasemin dan Eda, 2010 ; Opuku dan Abdul-Muhmin, 2010. Physical Influence in Residential purchase intention.

Ajzen, I. (1991). The Theory of Planned Behavior. Organizational Behavior and Human Decision Processes, 50, 179-211.

Aluko, R. E. 2008. Functional and Bioactive Properties of Quinoa Seed Protein Hydrolysates. J. Food Sci (68): 1254-1258.

Anderson, TW. 1971. An Introducction To Multivariate Statistical Analysis Second Edition. John Wiley and Sons: New York.

Basu Swastha,2005,Asas-asas Marketing, Liberty, Yogyakarta.

Brown, H.D. (1980). Principles of Language Learning and Teaching. New Jersey: Prentice-Hall, Inc.

Cheng, F. F. & Cheok, J. (2008). Importance of branding for property developers in Malaysia. Sunway Academic Journal, 5, 65-81.

Daly, J., Gronow, S., Jenkins, D & Plimmer, F. (2003). Consumer Behaviour

in the Valuation of Residential Property: A Comparative Study in the UK,

Ireland and Australia, Property Management, 21, 5, 295-314.

Dubin, F. 1990. Course Design: Developing Programs and Material for Language Learning. Cambridge: Cambridge University Press, Illinois University.

Fombrun, C.J. (1996). Reputation: Realizing Value from the Corporate Image. Boston: Harvard Business School Press.

Fombrun, C.J. and Shanley, M. (1990). What’s in a name? Reputation building and corporate strategy. Academy of Management Journal, 33(2), 233–258.

Fombrun, C.J. and van Riel, C.B.M. (1997). The reputational landscape. Corporate Reputation Review, 1(1/2), 6–13.

Fombrun, C.J., Gardberg, N.A. and Sever, J.M. (2000). The reputation quotient: a multiple stakeholder measure of corporate reputation. Journal of Brand Management, 7(4), 241–255.

Ghozali, Imam (2002). Aplikasi Analisis Multivariat dengan Program SPSS. Semarang: Badan Penerbit Universitas Diponegoro.

Ghozali, Iman (2008). Structural Equation Modeling Metode Alternatif dengan Partial Least Square. Semarang: Badan Penerbit Universitas Diponegoro.

Ghozali, Imam. 2014. Structural Equation Modeling, Metode Alternatif dengan Partial Least Square (PLS). Edisi 4. Semarang : Badan Penerbit Universitas Diponegoro.

Gotsi Manto and Wilson (2001), “Corporate Reputation: Seeking a Definition,” Corporate Communications Journal, Vol. 6, No. 24-30.

Haddad, et al. 2011. The Effec of Dividen Policy Stability on the Performance of Banking Sector Listed on Amman Stock Exchange. Social Scienc. Vol. 1 No. 5;May 2011

Hair, Joseph E, Jr et al. 2014. A Primer on Partial Least Squares Structural Equation Modeeling {PLS-SEM). SAGE Publications,Inc. California. USA

Hartono (2008). Teori Portofolio dan Analisis Investasi. (5th ed.), Yogyakarta: Penerbit. BPFE

Jogiyanto. (2009). Konsep & aplikasi PLS untuk penelitian empiris. BPFE Yogyakarta.

Kotler, P. (2008). Prinsip- prinsipn pemasaran. Edisi 12 Jilid 1


Kuncoro, M. (2003). Metode riset untuk bisnis dan ekonomi. Jakarta: Balai Pustaka

Lundgren, B. (2010). Customers’ Perspectives on a Residential Development

Using the Laddering Method, Journal of Housing and the Built Environment,

, 37–52.

Lundgren, B., 2013. Customer-perceived Value in Residential Developments: the Case of Hornsberg Strand, Sweden. International Real Estate Review, 16(1), pp. 1-27.

Mabogunje, 2007. “System Approach to a Theory of Rural -Urban Migration,” dalam Geographical Analysis

Malhotra, N. K. (2002). Basic Marketing Research: Applications to Contemporary Issues. NJ: Prentice Hall.

Malhotra, N.K., (2009). Riset Pemasaran, (4 th ed.), Jilid 1, Jakarta: PT Indeks

Nachar, N. 2011; Haddad, dan Haddad, 2011; Sengul et al., 2010. The Mann - Whitney U: A Test for Assessing Whether Two Independent Samples Come From the Same Distribution. Tutorial in Quantitative Methods for Psychology4(1): 13-20.

Nelson, P. 1978. Greenhouse:Operation and Management. Virginia : Reston Publishing Company, Inc.

Numraktrakul, P., Ngarmyarn, A., & Panichpathom, S. (2012). Factors affecting green housing purchase. In 17th International Business Research Conference. Toronto, Canada.

Opoku, R. A., & Abdul-Muhmin, A. G. (2010). Housing preferences and attribute importance among low-income consumers in Saudi Arabia. Habitat International, 34, 219-227.

Polit, D. F., & Hungler, B. P. (1999). Nursing research: principles and methods.

Phildelphia: JB Lippincott Company

Razak, I., Ibrahim, R., Hoo, J., Osman, I., & Alias, Z. (2013). Purchasing Intention towards Real Estate Development in Setia Alam, Shah Alam: Evidence from Malaysia. International Journal of Business, Humanities and Technology, 3(6), 66-75.

Sugiyono. (2006). Statistika untuk penelitian. Bandung: Alfabeta.

Sugiyono. (2013). Metode Penelitian Pendidikan Pendekatan Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.

Fandy Tjiptono. 1999. Strategi Pemasaran. Andi Offset. Yogyakarta.

Wijaya, Tony. (2009). Analisis Structural Equation Modeling Menggunakan AMOS. Jogjakarta: Universitas Atmajaya Jogjakarta

Zikmund, W.G. (2003). Business Research Methods. (7th ed.), Thomson South Western, Ohio: Cengage Learning EMEA


  • There are currently no refbacks.