PENGARUH USER EXPERIENCE TERHADAP BEHAVIOR INTENTION TO USE DIGITAL MUSIC STREAMING SERVICES DENGAN ATTITUDE TOWARD BEHAVIOR SEBAGAI MEDIA INTERVENING

Stephanie Raharjo(1*),


(1) 
(*) Corresponding Author

Abstract


Technology already changed people behavior incuding the way of enjoying music. Digital Music Streaming Services is one of the option to enjoy music everywhere. Users are able to enjoy music according to their preference (exp : genre and mood). There are so many Digital Music Streaming Services, but this research chose JOOX, Spotify and iTunes as the object due to the increase number of user in Indonesia. That phenomenon also supported by the higher number of smartphone users that always increase each years which approximately reach 62,69 millions users in 2017 (Statista, 2017). This study also chose Kota Surabaya which is the second largest city in Indonesia with the higher internet users which reached 32% of the total population (Kominfo, 2013) as a sample. This research want to analyse the influence of experience toward the perceived of the technology that create behavior intention to use the technology. The data were collected through questionnere used Likert scale (1-5) which distribute in Surabaya and analysed with Smart-PLS.

Keywords


User Experience, Experiential Marketing, Attitude, Consumer Behavior, Digital Music Streaming, Behavioral Marketing

Full Text:

PDF

References


Abdillah, W., & Hartono, J. (2015). Partial Least Square

(PLS): Alternatif Structural Equation Modeling

(SEM) dalam Penelitian Bisnis. Yogyakarta: Andi.

Ajzen, I., & Fishbein, M. (1977). Attitude-behavior

relations: A theoretical analysis and review of

empirical research. Psychological Bulletin, 84, 888-

Ajzen, I., & Fishbein, M. (1980). Understanding attitudes

and predicting social behavior. Englewood Cliffs, NJ:

Prentice-Hall.

Ajzen, I. (1985). From intentions to actions: A theory of

planned behavior. In J. Kuhl & J. Beckmann (Eds.),

Jurnal Manajemen Pemasaran

Action-control: From cognition to behavior (pp. 1 l-

. Heidelberg: Springer.

Ajzen. I. (1991). The Theory of Planned Behaviour. In:

Organizational Behaviour and Human Decision

Process. Amherst, MA: Elsevier, 50: 179-211

Atkinson, J. W. (1964). An introduction to motivation.

Princeton, NJ: Van Nostrand.

Bennet, A., & Bennet, D.H. (2008).The human knowledge

system: Music and brain coherence. The Journal of

Information and Knowledge Management Systems,

vol. 38, no. 3.

Chang, Y. P., & Zhu, D. H. (2011). Understanding social

networking sites adoption in China: A comparison of

pre-adoption and post-adoption. Journal of

Computers in Human Behavior, 27(5), 1840–1848.

Chang, Y. P., & Zhu, D. H. (2014). Investigating consumer

attitude and intention toward free trials of

technology-based services. Journal of Computers in

Human Behavior 30 (2014) 328–334.

Davis, F.D. (1986). A technology acceptance model for

empirically testing new end-user information

systems: Theory and results. MIT Sloan School of

Management, Cambridge, MA: Doctoral

Dissertation.

Davis, F.D., Bagozzi, R. & Warshaw, P. (1989). User

Acceptance of Computer Technology: A Comparison

of Two Theoretical Models. Management Science 35

(8): 982-1003.

Dominik, P., & Michel, C. (2008). Adoption of new movie

distribution services on the Internet. Journal of Media

Economics, 21(3), 131–157.

Dube´ , L., & LeBel, J. L. (2003). The content and structure

of laypeople’s concept of pleasure. Journal of

Cognition and Emotion, 17(3), 263–296.

Francis, D. (2008). The Powerful Role of Music in Society.

The Performing Rights Society, London.

Gentile, C., Spiller, N., & Noci, G. (2007). How to sustain

the customer experience: An overview of experience

components that co-create value with the customer.

European Management Journal, 25(5), 395–410.

Greenacre, K., Freeman, L., Filby, J., & Ostrovsky, T.

(2015). My-music my-self. Qualitative Market

Research: An International Journal, Vol. 18 Iss 1 pp.

– 160.

Hernández-Ortega, B., Jiménez-Martínez, J., & MartínDeHoyos,

M.J., (2008). Differences between

potential, new and experienced e-customers. Internet

Res. 18 (3), 248–265.

Hoch, S.J. (2002). Product experience is seductive. Journal

of Consumer Research, 29, 3, p. 448. Retrieved from

http://dx.doi.org/10.1086/344422.

Kim, M.S., & Hunter, J.E. (1993). Attitude-behavior

relations: A meta-analysis of attitudinal relevance and

topic. Journal of Communication, 43, 101-142.

Kominfo. (2013). Jumlah pengguna internet berdasarkan

kota di Indonesia tahun 2013. Retrieved from

http://statistik.kominfo.go.id/site/data?idtree=326&id

doc=1186.

Kurniawan, F. (2015, November 4). Membayangkan

Industri Musik Tanpa Toko Kaset dan CD. Retrieved

from https://hot.detik.com/music/d-

/membayangkan-industri-musik-tanpa-tokokaset-dancd?_ga=2.192479075.879055545.1494866591-

1490865526.

Lemeshow, S., Hosmer Jr, D. W., Klar, J., & Lwanga, S. K.

(1997). Besar Sampel dalam Penelitian Kesehatan.

Yogyakarta: Gadjah Mada University Press.

Lord, R.G., & Maher, K.J., (1990). Alternative informationprocessing

models and their implications for theory,

research, and practice. Acad. Manag. Rev. 15 (1), 9–

Lujja, S., Mohammad, M.O., & Hassan, R.

(2016),"Modelling public behavioral intention to

adopt Islamic banking in Uganda The theory of

reasoned action", International Journal of Islamic and

Middle Eastern Finance and Management, Vol. 9 Iss

pp. 583 - 600

Lusina. (2015, Agustus 10). Apa yang Sebabkan Wanita

Mendadak Mudah Terbawa Perasaan? .Retrieved

from

http://lifestyle.kompas.com/read/2015/08/10/1844293

/Apa.yang.Sebabkan.Wanita.Mendadak.Mudah.Ter

bawa.Perasaan.

Mathur, D. C. (1971). Naturalistic Philosophics of

Experience. St. Louis, MO: Warren H. Green, Inc.

Musik Digital Tumbuh Pesat, Musisi Harus Beradaptasi.

(2017). Retrieved July 30, 2017, from http://koransindo.com/page/news/2017-07-

/0/11/Musik_Digital_Tumbuh_Pesat_Musisi_Haru

s_Beradaptasi.

Rivera, M., Gregory, A., & Cobos, L. (2015). Mobile

application for the timeshare industry. Journal of

Hospitality and Tourism Technology, Vol. 6 Iss 3 pp.

– 257.

Schiffman, L. G., & Kanuk, L. L. (2007). Consumer

Behavior (Ninth Edit). United States of America:

Pearson Prentice Hall.

Schmitt, B. (1999). Experiential Marketing. Journal of

Marketing Management, 15:1-3, 53-67

Statista. (2017). Number of smartphone users in Indonesia

from 2011 to 2022 (in millions). Retrieved from

https://www.statista.com/statistics/266729/smartphon

e-users-in-indonesia/.

Statista. (2017). Number of music streaming users in

Indonesia from 2015 to 2021 (in millions). Retrieved

from

https://www.statista.com/outlook/209/120/musicstreaming/indonesia#market-users.

Sugihandari. (2016, Januari 6). Industri Musik Redup oleh

Digital. Retrieved from

http://ekonomi.kompas.com/read/2016/01/06/015503

/Industri.Musik.Redup.oleh.Digital.

Utomo, R. M. (2016). Spotify Masuk Indonesia, Ini Harga

Langganannya. Retrieved March 30, 2017, from

http://teknologi.metrotvnews.com/read/2016/03/30/5

Jurnal Manajemen Pemasaran

/ spotify-masuk-indonesia-ini-hargalangganannya.

Wang, C., Harris, J., & Patterson, P.G. (2012). Customer

choice of self-service technology: the roles of

situational influences and past experience. Journal of

Service Management, Vol. 23 Iss 1 pp. 54 -78.

Weisberg, J., Te'eni, D., & Arman, L., (2011). Past purchase

and intention to purchase in ecommerce: the

mediation of social presence and trust. Internet Res.

(1), 82–96.

Wisnubrata. (2017, Desember 6).Mengapa Mendengarkan

Musik Bisa Mengusir Stres?.Retrieved from

http://lifestyle.kompas.com/read/2017/12/06/1920226

/mengapa-mendengarkan-musik-bisa-mengusirstres.

Yeo, V.C.S, Goh, S.K., & Rezaei, S. (2017). Consumer

experiences, attitude and behavioral intention toward

online food delivery (OFD) services. Journal of

Retailing and Consumer Services 35 (2017) 150–162.


Refbacks

  • There are currently no refbacks.