Pengaruh Service Quality terhadap Customer Satisfaction membentuk Customer Loyalty pada Pt. Citra Mitra anugerah

Authors

  • Yehezkiel Danantyo Septefane

Keywords:

Komik, Superhero, Malang, Budaya, Lokal

Abstract

Tujuan penelitian ini adalah Untuk mengetahui apakah Service quality berpengaruh terhadap Customer satisfaction dan dapat membentuk Customer loyalty . Penelitian ini dilaksanakan dengan menyebarkan kuesioner kepada 100 responden dengan perhitungan Structural Equation Modelling (SEM).

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Published

2016-01-15