Pengaruh Service Quality terhadap Customer Satisfaction membentuk Customer Loyalty pada Pt. Citra Mitra anugerah

Yehezkiel Danantyo Septefane(1*),


(1) 
(*) Corresponding Author

Abstract


Tujuan penelitian ini adalah Untuk mengetahui apakah Service quality berpengaruh terhadap Customer satisfaction dan dapat membentuk Customer loyalty . Penelitian ini dilaksanakan dengan menyebarkan kuesioner kepada 100 responden dengan perhitungan Structural Equation Modelling (SEM).

Keywords


serice quality , customer satisfaction , customer loyalty

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References


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