Analisa Retail Mix Terhadap Kepuasan Pelanggan di Toko 39 Semarang
(1) 
(*) Corresponding Author
Abstract
Keywords
Full Text:
PDFReferences
Arikunto, Suharsimi. (2006). Prosedur Penelitian Suatu Pendekatan Praktik. Jakarta: Rineka Cipta.
Berman, B., & Evans J.R. (2010). Retail management: A strategic approach (11th ed.). New Jersey: Pearson Prentice Hall. [3] Dunne, Lusch, Griffith. (2002). Retailing (4th ed).New York : south-western, a division of thomson learning.
Dutka, Alan. (1994). AMA handbook for customer satisfaction: A complete guide to research, planning and implementation, (International Edition), Lincolnwood, Illinois : NTC Business Books.
Erica. (2009). Pengaruh atribut-atribut dari program pembinaan loyalitas pelanggan terhadap kepuasan dan kesetiaan pelanggan Toko. studi Kasus : New Matahari Club Card. Unpublished undergraduated thesis, Universitas Indonesia, Jakarta.
Ghozali, I. (2006). Aplikasi analisis multivariat dengan program SPSS. Semarang : Badan Penerbit Universitas Diponegoro.
Green, S. B. (1991). How many subjects does it take to do a regression analysis? Multivariate Behavioral Research, 26, 499–510. [8] Grewal, Dhruf, Michael Levy (2010). Marketing (2nd ed). New York: The McGraw-Hill Companies, Inc.
Hamidi. (2007). Metode Penelitian Kualitatif Aplikasi Praktis Pembuatan Proposal Penelitian dan Laporan. Malang: UMM Press.
Kotler, Philip and Keller, Kevin Lane. (2009). Marketing Management (13th ed). New Jersey: Upper Saddle River.
Levy and Weitz (2009). Retailing management (7th ed.). New York: McGraw Hill
Maholtra, N.K. (2004). Marketing Research, Fourth Edition. Prentice Hall: Pearson Education, Inc.
Malhotra, N. (2005). Riset Penelitan: Pendekatan Terapan. (Edisi Keempat) Jakarta : PT. Indeks Kelompok Gramedia
Mira Wirayantie. (2007). Pengaruh pelaksanaan bauran eceran terhadap loyalitas pelanggan pada toko swalayan tiara bandung. Unpublished undergraduated thesis, Universitas Indonesia, Jakarta.
Riduwan. (2006). Dasar-dasar statistika. Bandung: CV Alfabeta.
Simamora, B. (2004). Riset pemasaran: Falsafah, teori, dan aplikasi. Jakarta: PT Gramedia Pustaka Utama.
Sugiyono. (2005). Memahami penelitian kualitatif. Bandung. Alfabeta.
Sugiyono. (2009). Memahami penelitian kualitatif. Bandung. Alfabeta.
Suliyanto. (2005). Analisis Data Dalam Aplikasi Pemasaran. Bogor: Ghalia Indonesia.
Utami, Widya Christina (2006). Manajemen Ritel (Strategi dan Implementasi Ritel Modern. Jakarta: Salemba Empat
Zeithaml, Valarie A., Mary Jo Bitner dan Dwayne D. Gremler. (2009). Services Marketing – Integrating Customer Focus Across The Firm (5th ed). New York: McGraw-Hill
Refbacks
- There are currently no refbacks.