ANALISA FAKTOR PEMBENTUK KEPUTUSAN MEMBELI LAYANAN PREMIUM SPOTIFY
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Abstract
Industri musik saat ini semakin berkembang dengan adanya kemajuan teknologi. Munculnya Internet dan berkembangnya mobile technology seperti smartphone dan tablet memunculkan media penyimpanan berbasis cloud media. Spotify merupakan salah satu media music streaming yang populer karena menawarkan fitur-fitur premium, Penelitian ini bertujuan untuk melihat faktor apa saja yang dapat mempengaruhi pembelian layanan premium pada Spotify. Media yang menjadi fokus penelitian adalah Spotify. Metode yang digunakan adalah Analisa factor dan ditemukan, 5 faktor yaitu functional value, social value, emotional value, epistemic value, dan conditional value. dalam meningkatkan keuntungan dan meningkatkan fitur pada pembelian premium.
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