Pengaruh Bias Investor Loss Aversion, Optimism dan Status Quo Terhadap Keputusan Investasi Saham di Surabaya

Abstract

Penelitian ini bertujuan untuk meneliti pengaruh loss aversion bias, optimism bias, dan status quo bias terhadap keputusan investasi saham di Surabaya. Sampel yang digunakan berjumlah 100 investor saham yang berdomisili di Surabaya. Data dikumpulkan dengan menggunakan kuesioner. Metode analisis data dilakukan dengan menggunakan PLS (Partial Least Square). Hasil analisis ini menunjukan loss aversion bias, optimism bias memiliki pengaruh yang signifikan terhadap keputusan investasi saham di Surabaya. Sedangkan status quo bias tidak memiliki pengaruh yang signifikan terhadap keputusan investasi saham di Surabaya.

This study aimed to investigate the effect of loss aversion bias, optimism bias, and the status quo bias towards stock investment decisions in Surabaya. The sample was 100 stock investors domiciled in Surabaya. Data were collected using a questionnaire. Methods of data analysis was performed using the PLS (Partial Least Square). The results of this analysis showed loss aversion bias, optimism bias has a significant influence on stock investment decisions in Surabaya. While the status quo bias has no significant effect on stock investment decisions in Surabaya.