Perancangan Media Promosi untuk Produk Fashion dari Bahan Limbah Kayu Jati Bojonegoro

Chiquita Kezia Emerita(1*), Hendro Aryanto(2), Aniendya Christianna(3),


(1) UK Petra
(2) UK Petra
(3) UK Petra
(*) Corresponding Author

Abstract


Salah satu produk unggulan Bojonegoro adalah produk mebel kayu jati dengan kualitas ekspor. Akan tetapi akibat ukuran mebel yang besar, terdapat banyak kayu jati berukuran kecil yang tidak digunakan. Untuk membantu upaya pengurangan limbah kayu jati, sebuah brand bernama TEAK+ACC mengeluarkan produk fashion yang menggunakan limbah kayu jati tersebut. Oleh karena TEAK+ACC masih termasuk brand yang baru dan belum pernah dipromosikan, dibuatlah perancangan media promosi ini untuk mengenalkan brand kepada masyarakat serta meningkatkan brand awareness.


Keywords


Media Promosi; Produk Fashion

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References


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