PERANCANGAN MEDIA PROMOSI KERUPUK UDANG DAN IKAN “NY.L.KUSUMA”
(1) UK PETRA
(*) Corresponding Author
Abstract
Abstrak
Perancangan Media Promosi Kerupuk Udang dan Ikan “Ny.L.Kusuma”
Kerupuk Udang dan Ikan “Ny.L.Kusuma” adalah produk rumahan yang didirikan di Surabaya. Merk ini telah dikenal banyak orang Surabaya namun seiring berjalan waktu, pembeli produk ini memiliki target usia yang sama tidak ada pembeli baru yang mengetahui merk ini.Penelitian ini berusaha memberikan solusi terhadap permasalahan diatas, melalui perancangan media promosi dengan berbagai pertimbangan desain agar bisa menjadi media yang efektif dan menarik.
Kata kunci:Promosi, Media Promosi
Abstract
Shrimp dan Fish Cracker “Ny.L.Kusuma” Promotion Media Design
Shrimp dan Fish Cracker “Ny.L.Kusuma” is homemade product which established in Surabaya. This brand already known by Surabayan people but by the time passed, consumer of this product have similar age target and have no new consumer who know this brand.This study seeks to provide a solution to the problems above, through design of promotion media with various design considerations do a media that is effective and interesting can be produced.
Keywords: Promotion, Promotion Media
References
Kotler, Philip, Manajemen Pemasaran. Jakarta: Prenhallindo, 2002
Kotler, Philip & Kevin Lane Keller, Manajemen Pemasaran. Jakarta: Erlangga. 2010
Miller, Keith Ruskin, Indonesian Street Food Secrets: A Culinary Travel Odyssey, Portland: Hawkibinkler Press. 2002
Morrison, Alstair M, Hospitality and Travel Marketing.New York: Delmar Cengage Learning, 2010
O’Guinn, Thomas C, Advertising and Integrated Brand Promotion. USA: Thomson South-Western,2006.
Rangkuti, Freddy. Strategi Promosi yang Kreatif dan Analisis Kasus Intergrated Marketing. Jakarta: PT.Gramedia Pustaka Utama. 2009
Sanyoto, Sadjiman Ebdi, Nirmana Elemen-Elemen Seni dan Desain, Yogjakarta: Jalasutra. 2009
Shimp, Terence A. Advertising, promotion, and other aspects of Intergrated Marketing Communications.Canada : South-Western Cangage Learning, 2010.
Singarimbun, Masri & Effendi Sofian.Metode Penelitian Survey. Jakarta: LP3ES, 1986.
Stanton, William J. Prinsip Pemasaran. Jakarta : Erlangga, 2001.
Swastha, Basu dan Irawan.Manajemen Pemasaran Modern. Yogyakarta : Liberty, 2005
Refbacks
- There are currently no refbacks.