Nicole Felicia(1*),

(1) UK Petra
(*) Corresponding Author


This journal discusses the application of three act structure theory and scenario writing to storytelling music video works.

Music videos have become a staple in the music industry, with artists and record labels using them as a way to promote their music and connect with their audiences. Although music videos are often seen as a visual representation of a song, they also function as a storytelling medium. A well-made music video can tell a story, evoke emotions, and leave a lasting impression on its viewers. In this article, we'll explore the importance of storytelling in music videos and how it can impact an artist's success. That's what is called a music video with a storytelling theme, telling a story, leaving a message at the end for the audience, so that the audience gets a life lesson from the music video.

Music videos have the power to transport viewers to a different world, make them feel a certain way, and tell a story in a short amount of time. Storytelling is the foundation of a great music video. It can take viewers on a journey, elicit an emotional response, and make viewers feel like they are part of the story. Music videos that tell a compelling story can make an artist stand out in a crowded industry and attract the attention of new fans.

Data was collected through direct observation when making decks, participating in music video shooting, and observing the shooting process. This research compares theory with the final result of a work, explaining the structure of making storyboards and decks before creating a music video work. The goal is to understand the process of concept design and deck creation, as well as applying the Three Act Structure in storytelling music videos. Qualitative research methods are used with observation and documentation techniques. The results are used as a basis for deepening understanding of the three act structure theory, knowing the importance of detail in creating a deck to depict each scene in a music video work, as well as paying attention to several important stages in pre-production.

In conclusion, storytelling is an important element in music videos. This allows artists to connect with their audiences on a deeper level and differentiate them from their peers. As a viewer, music videos that tell interesting stories can be more memorable than those that don't. As a music video director, it's important to keep this in mind and focus on creating videos that not only look good but also tell a story.




Three Act Structure, storytelling music video, screenplay writing, pre-production, making storyboards and decks.


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