Perancangan Interior Cafe dan Bistro “Salt & Sugar”di Surabaya

Authors

  • Stephanie Sophie
  • Yusita Kusumarini
  • Meirina Kuncahyowati

Keywords:

Semiologi, Representasi, Poskolonial, Third-Space

Abstract

Salt & Sugar is one of the culinary business that is located in Surabaya. There is no permanent design for the interior and that cause lack of identity in the eye of the customer. This problem are caused by limited space, on the other hand because of the room capacity are limited, often overcrowded. With establishing brand image Salt & Sugar in the interior, can create the suitable interior design. also arranging the room to reach maximum capacity. In this design, it use design thinking methods that have three main stages, inspiration (understand, observe, pov), ideation (ideate, propotype, test), implementation (story telling, pilot, business model).The result of this design is three design modules that can show the brand image of Salt & Sugar and arrange the room to reach maximum capacity with using space-saving furniture, it consists of multifunctional furniture and folding furniture.

Author Biographies

  • Stephanie Sophie
    Program Studi Desain Interior, Universitas Kristen Petra
    Jl. Siwalankerto 121-131, Surabaya
  • Yusita Kusumarini
    Program Studi Desain Interior, Universitas Kristen Petra
    Jl. Siwalankerto 121-131, Surabaya
  • Meirina Kuncahyowati
    Program Studi Desain Interior, Universitas Kristen Petra
    Jl. Siwalankerto 121-131, Surabaya

References

[1] Rangkuti, Freddy. The Power of Brands. Jakarta: PT. Gramedia Pustaka Utama, 2008

[2] Kotler, Philip, and Sweet Hoong Ang, et.all. Manejemen Persfektif Asia Buku 1. Canada: Prentinca Hall International, 2002.

[3] Kotler, Philip, and Waldemar Pfoertsch. B2B Brand Management. Jerman: Springer Berlin Heidelberg, 2006

[4] Barbara, Regina, S. Joseph F. Durocher. Successful Restaurant Design 3rd ED. Canada : Wiley 2001

[5] Baraban, Regina S. Successful Restaurant Design, 3rd edition. New York : Willey, 2010

[6] Durocher, Joseph F.Succesfull Restaurant Design. Canada: John Willey & Sonc Inc., 2001

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Published

2019-07-17