Perancangan Interior Bistro dan Booth “Leker Boss” di Surabaya

Authors

  • Meliana Meliana

Keywords:

Bambini, Children, Day Care, Funtastic, interior, Surabaya

Abstract

Leker Bos is one of the newly developed food business which sell Leker in a modern way. Currently, the business is having a difficulty in capturing people interest to buy its product. The reason behind this, is because there are many competitors whom also sell the same product, however appear to have a better appealing booth and consistency value. Through this fact, Interior Design Planning is needed to enhance the Leker Boss Brand. Bistro Interior Model in a permanent spot, semi-permanent booth model, and efficient Leker Boss mobile booth for a mobile commercial activity are the type of planning needed. According to the planning, the design thinking method will be applied. It encompasses three main stages, inspiration (understand, observe, pov), ideation (ideate, prototype, test), and implementation (story-telling, pilot, business model). The result from applying the design and also thinking method is producing the smallest effective module that enhances the mobility of the booth in any spot given. This module provides Leker Boss business three alternative booth which are Bistro Interior Model in a permanent spot, semi-permanent booth model, and efficient Leker Boss mobile booth for a mobile commercial activity.

Author Biography

Meliana Meliana

Program Studi Desain Interior, Universitas Kristen Petra
Jl. Siwalankerto 121-131, Surabaya

References

[1] IFT “Kue Leker” 2012. 22 November 2016

[2] Paris-Est d.school. “The Design Thinking Process”. 2009. 25 November 2016 <http://www.dschool.fr/design-thinking/>

[3] Agustin, Lisa. “Perancangan Modular indoor Booth untuk Produk Pakaian, Spatu dan Makanan”. Jurnal Intra Vol. 2, No. 2, (2014), 748-753.

[4] Gunawan, Silvia. “Perancangan Flexible Exhibition Stand dengan Material Cardboard”. Jurnal Intra Vol. 3, No. 2, (2015) 111-117.

[5] Widodo, Stephanie. “Perancangan Modular Booth untuk Produk Makanan dan Minuman”. Jurnal Intra Vol. 4, No. 2, (2016), 515-523.

[6] Alina Wheeler. (2006). Designing Brand Identity: A Complete Guide to Creating, Builiding, and Maintaining Strong Brands, 2nd edition. ISBN: 978-0-471-74684-3. Whiley. Philadelphia, USA. 2006.

[7] Kamus Besar Bahasa Indonesia. Edisi 2, Pusat bahasa, departemen pendidikan nasional, Jakarta. 2008

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Published

2017-07-20