Perancangan Interior Fashion Store Local Brand di Banjarmasin

Desy Sastraho, Sriti Mayang Sari, M. Taufan Rizqy


“Fashion Store Local Brand” in Banjarmasin is opened to fasilitate the increasing interest of local brand by adopting the local culture into deign. The design is referring to Banjarmasin‟s local culture, the character of Puteri Junjung Buih as a leader as Banjar‟s Kingdom. With the middle-up target market, “fashion store local brand” is designed modern and luxurious. The interior elements represent the character of Putri Junjung Buih, using „Sasirangan‟ fabrication which is Putri Junjung Buih‟s individual clothing style. The design theme “Magnificent Queen” is applicated using post-modern dramatic style. It fits to give luxurious look to the fashion store.


Fashion, Store, Retail, Local brand

Full Text:



Miller, Jon & David Muir. The Business of Brands. England : John Wiley & Sibs Ltd, 2004.

Harnet, Quick. Catwalking. London : Octopus Publishing Group Ltd, 1997.

Ichsan Amin. (2015, Juli).Momentum Tepat Perkuat Brand Lokal.[Online]. Par 2-3. Available :

Jencks, Charles.The Language of Post-Modern Architecture. Great Britain: Academy Edition,1991.

Mola, Francesc Zamora. Interiors & Color Book. Singapore : Page One Publishing Pte Ltd, 2009.

D.K Ching, Francis. Ilustrasi Desain Interior. Trans Ir. Paul Hanoto Adjie. Jakarta: Erlangga, 1996.

Suptandar, J., Pamudji. Desain Interior: Penghantar Merencana Interior untuk Mahasiswa Desain dan Arsitektur. Jakarta: Djambatan, 1999.

Piotrowski, Christine ; Elizabeth Rogers. Designing Commercial Interiors. New Jersey : John Willey & Sons.Inc, 2007.


  • There are currently no refbacks.