Perancangan Modular Booth Untuk Produk Makanan dan Minuman

Abstract

Exhibition is an effective way for food and beverage entrepreneurs to promote and market theirs products. Base on a survey, an exhibition generally takes place for a short time with a predetermined area between 2000 x 2000 mm, 2000 x 2400 mm, or 2000 x 3000 mm. These limited time and space make some entrepreneurs pay less attention to interior booth. Therefore, a design is needed to solve the problem through Kembel five methods which comprise emphatize (the step to look for problems), define (the process of formulating the problems), ideate (the steps of designing to solve the problems), prototype (the process of realizing result of the design), and test (assessing the design results in solving the problems). The design solution is to design a modular booth system through folding and knockdown construction. The purpose of the design is to enable entrepreneurs to conduct an exhibition maximally both in the assembly and disassembly for praticial and easier use, and artistic booth design that can be changed as desired to attract visitors.