Perancangan Interior Nestlé’s Cereal World di Surabaya
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(*) Corresponding Author
Abstract
Nestlé’s Cereal World is a new facility in foodservice industry, which people can explore and obtain a new experience about cereal through 4 main facilities: attraction, discover, dining, and shopping. Nestlé’s Cereal World design will use Nestlé’s interior branding, which the tangible and intangible design will represent the Nestlé’s Cereal identity.
Keywords
Nestlé, Cereal, World, Interior Branding, and Surabaya
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PDFReferences
Cirabolini, Silvia. Food Shop Interior. Hong Kong: Design Media Publising Limited, 2013.
Wheeler, Alina. Designing Brand Identity. New Jersey: John Wiley & Sons, Inc., 2013.
Nayar, Jean. Staged to Sell (or Keep). New York: Filipacchi Publishing, 2009.
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