Perancangan Interior Pusat Fashion Forever 21 di Surabaya

Anastasia Leony Kristanto(1*), Sriti Mayang Sari(2),


(1) 
(2) 
(*) Corresponding Author

Abstract


Surabaya is one of the biggest cities in Indonesia. Most people whose life there has a consumptive life style, especially for those women. Surabaya has much fashion retails with its brands and facilities. But it still can’t fulfill what customers needs.

So, with this Interior Design Fashion Center “Forever 21” in Surabaya hope can fulfill what customers needs and also can give them a new shopping experience. Forever 21 is a brand which already available in Jakarta and get positive responses from people there. Because the design concept is showing a new and interesting store, and also give a happy atmosphere for customers. This concept ‘ll be applied at display shape and interior element. This project ‘ll be supported with information center, so that people can get information about brand and fashion trend.


Keywords


Fashion, Forever 21, Interior, Surabaya

Full Text:

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References


Amstrong, Lisa. 2010. Harper’s Bazaar Fashion: Your Guide to Personal Style. Hearst Book: New York

Grant, Jeff. 2009. The Budget Guide to Retail Store Planning & Design. ST Media Group International : California

M. Piotrowski, Christine; A. Rogers, Elizabeth.2007. Designing Commercial Interiors. Wiley : Kanada

Green, William R. 2001. The Retail Store: Design and Construction. iUniverse: America

Fashion Show Runway Design Guide 2011, Jericho Stage Inc.

Grimley, Chris; Love, Mimi. 2007. Color, Space, Style. Page One: Singapore

http://www.forever21.com/


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