Pengaplikasian Brand Image Rollaas pada Perancangan Interior Galeri Teh di Surabaya

Gabriella Martika Hadi(1*), Sriti Mayang Sari(2),


(1) 
(2) 
(*) Corresponding Author

Abstract


Tea is one beverage that is very popular and loved by the community. Because besides delicious taste, tea is very good for health. Indonesia is one of the best tea producing country in the world, and 90% with the best quality teas exported abroad. While tea is marketed in Indonesia itself is low quality. Therefore, Rollaas Gallery Tea in Surabaya will help people to get information about tea. Rollaas café is a brand owned by PTPN XII. Rollaas is a café that plant, harvest, and process their own raw materials grain. Rollaas café offers a variety of information and knowledge about all things plantation. In addition, all of the raw materials originating from the menu offered PTPN XII plantation in East Java. Although a domestic product, grain quality is not inferior to foreign products. Ranging from the quality of flavor to a dish display. Expected application of brand image on interior design Rollaas tea gallery in Surabaya can help people to find out various information about tea.

Keywords


Tea, Gallery, Information, Rollaas

Full Text:

PDF

References


Arifin, Sultoni M. Petunjuk Kultur Teknis Tanaman Teh. Bandung: Pusat Penelitian Perkebunan Gambung. 1992.

Brooker, Graeme and Stone, Sally. What is Interior Design?. Switzerland: RotoVision, 2010.

Hartoyo, Arif. Teh dan Khasiatnya bagi Kesehatan. Yogyakarta: Kanisius, 2003.

Keller, Kevin Lane.Strategic Brand Management: Buiding, Measuring, and Managing Brand Equity. 3rded. New Jersey: Pearson Education, 2008.

Pile, John F. Interior Design 3nd ed. New Jersey: Pretince Hall, 2003.

Rossi, Ara. 1001 Teh dari Asal-usul, Tradisi, Khasiat, hingga Racikan Teh. Yogyakarta: Andi, 2010.

Setyamidjaja, Djoehana. Teh Budidaya dan Pengolahan Pascapanen. Yogyakarta: Kanisius, 2000.

Sukarja, Rasjid. Petunjuk Singkat Pengelolaan Kebun Teh. Bandung: Badan Pelaksana Protek Perkebunan Teh Rakyat dan Swasta Nasional, 1983.


Refbacks

  • There are currently no refbacks.