Pengaplikasian Brand Image Rollaas pada Perancangan Interior Galeri Teh di Surabaya

Authors

  • Gabriella Martika Hadi
  • Sriti Mayang Sari

Keywords:

Earning Management, Leverage, Harga Saham

Abstract

Tea is one beverage that is very popular and loved by the community. Because besides delicious taste, tea is very good for health. Indonesia is one of the best tea producing country in the world, and 90% with the best quality teas exported abroad. While tea is marketed in Indonesia itself is low quality. Therefore, Rollaas Gallery Tea in Surabaya will help people to get information about tea. Rollaas café is a brand owned by PTPN XII. Rollaas is a café that plant, harvest, and process their own raw materials grain. Rollaas café offers a variety of information and knowledge about all things plantation. In addition, all of the raw materials originating from the menu offered PTPN XII plantation in East Java. Although a domestic product, grain quality is not inferior to foreign products. Ranging from the quality of flavor to a dish display. Expected application of brand image on interior design Rollaas tea gallery in Surabaya can help people to find out various information about tea.

Author Biographies

  • Gabriella Martika Hadi
    Program Studi Desain Interior, Universitas Kristen Petra
    Jl. Siwalankerto 121-131, Surabaya
  • Sriti Mayang Sari
    Program Studi Desain Interior, Universitas Kristen Petra
    Jl. Siwalankerto 121-131, Surabaya

References

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[2] Brooker, Graeme and Stone, Sally. What is Interior Design?. Switzerland: RotoVision, 2010.

[3] Hartoyo, Arif. Teh dan Khasiatnya bagi Kesehatan. Yogyakarta: Kanisius, 2003.

[4] Keller, Kevin Lane.Strategic Brand Management: Buiding, Measuring, and Managing Brand Equity. 3rded. New Jersey: Pearson Education, 2008.

[5] Pile, John F. Interior Design 3nd ed. New Jersey: Pretince Hall, 2003.

[6] Rossi, Ara. 1001 Teh dari Asal-usul, Tradisi, Khasiat, hingga Racikan Teh. Yogyakarta: Andi, 2010.

[7] Setyamidjaja, Djoehana. Teh Budidaya dan Pengolahan Pascapanen. Yogyakarta: Kanisius, 2000.

[8] Sukarja, Rasjid. Petunjuk Singkat Pengelolaan Kebun Teh. Bandung: Badan Pelaksana Protek Perkebunan Teh Rakyat dan Swasta Nasional, 1983.

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Published

2013-01-04