RANCANGAN PAKET AFTER SALES SERVICE SEBAGAI ALTERNATIF UPAYA PENINGKATAN PENJUALAN TOYOTA INNOVA DAN FORTUNER DI AUTO 2000 HR. MUHAMMAD SURABAYA

Abstract

AUTO 2000 HR. Muhammad Surabaya which is engaged in the sale of automobiles and spare
part for the community. In the development of its car sales, suggesting that year-over-year sales
decline, especially cars Toyota Innova and Fortuner. The final task was created with the aim to
find and implement the right strategy, so that can increase sales, so as to face competition in
world car sales. Based on the literature study and apprenticeship process conducted by the
author, due to the Sales Division is not maximized in achieving the targets set, the media
campaign that has not been optimal use, and existing customers have not been faithful in the
purchase of a second or services offered by AUTO 2000 HR. Muhammad Surabaya. To that end,
the author offers some solutions: 1) to provide sales and service for the Toyota Innova and
Fortuner through technical design in the form of packets, calculating and creative, so that
customers and prospective customers can see the benefits before and after the purchase of
vehicles; 2) conduct marketing communications through selected media such as posters,
banners, x-banners, brochures, flyers, social media timeline, merchandise, and discount
vouchers are applied in every event that took place.