Penetapan Target Penjualan Produk Aki pada PT. X

Felicia Sanjaya(1*), Prayonne Adi(2),


(1) Industrial Engineering Department, Petra Christian University
(2) Industrial Engineering Department, Petra Christian University
(*) Corresponding Author

Abstract


PT.X is field of industrial equipment, office equipment, automotive, workshop equipment, building, and safety equipment. One of the new products sold by the company is a battery product, which was recently sold in December 2017. The company determined a sales target 0.1% of the market demand, but in fact the company only made 0.0078% of the market. The company aims to set the sales target of battery products by taking into account several factors such as advertising, exhibitions, and number of vehicles. New sales target will be used by the company to measure success rate of the company work program thas has been established.

Keywords


sales targets; promotion and marketing

Full Text:

PDF

References


Utami, S. (2010, April). Pengaruh Teknologi Informasi dalam Perkembangan Bisnis, 8(61-620,1.

Alma, D. H. (2000). Manajemen Pemasaran dan Pemasaran jasa. Bandung:Alfabeta.

Irawan, & Swastha, B. (1990). Manajemen Pemasaran modern. Yogyakarta: Liberty Yogyakarta.

Maulidi, A. (2017, June 2017). Retrieved July 12, 2018, from https:// www.kanal.web.id /2017 /06/ penetapan-sasaran-bisnis.html

Gasperz, V. (2001). Total Quality Management. Jakarta: PT Gramedia Pustaka Utama

Gasperz, V. (2001). Production Planning and Inventory Control Berdasarkan Pendekatan Sistem Terintegrasi MRP II dan JIT Menuju Manufakturing 21. Jakarta: Gramedia Pustaka Utama

Hidayat, A. (2017, December 2017) Retrieved July 9, 2018, from https: // investasi.kontan.co.id //news /penjualan – aki – astra – otoparts – masih –nyetrum

(2017, May 23). Retrieved from June 22, 2018, from https: // databooks.katadata.co.id /datapublish / 2017 / 05 / 23 / berapa – jumlah – kendaraan – bermotor – di – Indonesia

Putri, R.&Safiri, I. (2015, Oktober). Pengaruh Promosi Penjualan dalam Meningkatkan Penjualan Mobil Mitsubishi pada PT Pekan Perkasa Berlian Motor Pekanbaru, 1(2), 317.

Purnama, R. (2018, August 21) Retrieved July 8, 2018 from https: // www.cnnindonesia.com / teknologi /20170821122410-384-236162 / giiass-berakhir - gaikindo-klaim-penjualan-mobil-naik


Refbacks

  • There are currently no refbacks.