Studi Kelayakan Bisnis dalam Usaha Jasa Pijat Profesional untuk Penyandang Tunanetra

Wasthy Novantri(1*), Kriswanto Widiawan(2),


(1) Industrial Engineering Department, Petra Christian University
(2) Industrial Engineering Department, Petra Christian University
(*) Corresponding Author

Abstract


This research was conducted to find out how the business feasibility level of professional massage services business for the blind. A suitable competing strategy for designing a new business can be done with Business Model Canvas. The business feasibility level is analyzed from the market, social, technical, and financial aspects. Data collection techniques for market analysis were conducted by interviewing 38 respondents and supported by social aspects to describe the perception of the common people towards masseuse blind. Technical analysis shows the location of the business, and the management of the company. This business requires an initial investment of Rp 122,434,500.00, has a 1.2 year payback period that is smaller than the target economic life for 5 years.

Keywords


business feasibility study; business canvas model; professional blind massage services.

Full Text:

PDF

References


Marrakesh Alt Bahasa Indonesia.indd - UNDP in Indonesia. Retrieved January 31, 2018, from http:/ /www.id.undp.org/content/dam/indonesia/2017/doc/ I

NS-Marrakesh%20Brief%20Bahasa%20Indonesia %

(Spread).pdf?download

Diah, W (2012). Retrieved January 31, 2018, from http://eprints.uny.ac.id/7691/3/bab%202%20- %20081

pdf

Wahyuni, E. S. Makna Hidup Penyandang Cacat Tunanetra yang Berprofesi Sebagai Tukang Pijat. Retrieved January 31, 2018, from http://wartawarga.

gunadarma.ac.id/wp-content/uploads/2010/08/J URN

AL.pdf

Soemarso, E. D. (2011). Analisis Moment Of Truth dalam Membangun Loyalitas Nasabah. Retrieved May 8, 2018, from https://ejournal.undip.ac.id/I ndex.

php/jspi/article/viewFile/14346/10935

Husein, U. (2005). Studi Kelayakan Bisnis. Jakarta: PT Gramedia Pustaka Utama

Kasmir dan Jakfar (2007). Studi Kelayakan Bisnis. Jakarta: Kencana

Tim PPM Manajemen (2012). Business Model Canvas: Penerapan di Indonesia. Jakarta Pusat: Penerbit PPM

Pearce II, J.A., Robinson Jr., R.B. (2014). Manajamen Strategis: Formulasi, Implementasi, dan Pengendalian. Jakarta: Salemba Empat


Refbacks

  • There are currently no refbacks.