CONSUMER BEHAVIOR STUDY ON THE ACCEPTANCE OF AIRBNB FROM CONSUMER IN SURABAYA, INDONESIA

Felicia Alamanda Wahono(1*), Endo Wijaya Kartika(2),


(1) 
(2) 
(*) Corresponding Author

Abstract


The overall aim of this study is to investigate the acceptance of Airbnb accommodation establishments from people belonging to the Millennials Generation in Surabaya, Indonesia. The study employed an online survey, in the form of a questionnaire to implement its fieldwork and to get hold of the respondents’ views. The key findings of the fieldwork addressed that there are three main factors which affect the Millennials when selecting an Airbnb accommodation and those are price, amenities, and consumer reviews. Additionally, safety, cleanliness, and hosts’ attitudes are also important factor for the acceptance of Airbnb in Indonesia.


Keywords


Airbnb, sharing economy, millennials, consumer behaviour

Full Text:

PDF

References


Accenture. (2016) Who are the Millenial: Shoppers? And what do they really want?. [Online] [Accessed on 13rd October 2016] https://www.accenture.com/us-en/insight-outlook-who-are-millenial-shoppers-what-do-they-really-wan-retail

Airbnb Action. (2016) Sharing Data on the Airbnb Community in Copenhagen. [Online] [Accessed on 13th October 2016] https://www.airbnbaction.com/sharing-data-on-the-airbnb-community-in-copenhagen/

Anastasia. (2015) An introduction to sharing economy. Cleverism. [Online] [Accessed on 13rd October 2016] https://www.cleverism.com/introduction-to-sharing-economy/

Anderson ,A. (2016) A brief story of the sharing economy and its future path. A-Connect. [Online] [Accessed on 12th October 2016] https://www.a-connect.com/acknowledge.a-brief-story-of-the-sharing-economy-and-its-future-path/

Arthursson, D. (2016) How Millennials Are defining the Sharing Economy. Entrepreneur. [Online] [Accessed on 12th October 2016] https://www.entrepreneur.com/article/275802

Barry, A. (2016) Study: Millennials show strong support for the Sharing Economy. American Tax Reform. [Online] [Accessed on 13th October 2016] https://www.atr.org/study-millennials-show-strong-support-sharing-economy

Botsman, R. (2015) Defining The Sharing Economy: What is Collaborative Consumption-And What Isn’t?. Fast Company & Inc. [Online] [Accessed on 4th October 2016] https://www.fastcoexist.com/3046119/defining-the-sharing-economy-what-is-collaborative-consumption-and-what-isnt

Budiman, A., Chor, H., and Razdan, R.(2013) Understanding the diversity of Indonesia’s consumers. McKinsey & Company. [Online] [Accessed on 4th October 2016] www.mckinsey.com/global-themes/asia-pacific/understanding-the-diversity-of-indonesias-consumers

Cardinal Financial. (2016) Millennials and the sharing economy. [Online] [Accessed on 13th October 2016] https://cardinalfinancial.com/2016/09/14/millennials-and-the-sharing-economy/

Cherry, K. (2016) What are collectivist cultures?. Very Well. [Online] [Accessed on 15th December 2016] https://www.verywell.com/what-are-collectivistic-cultures-2794962

Choi, H et al. (2015) ‘The Relationship between Airbnb and the Hotel Revenue: In the Case of Korea’. Indian Journal of Science and Technology, Vol. 8(26).

CPBJ. (2015) Millennial Consumer Behavior: Socially driven and socially conscious. [Online] [Accessed on 13th October 2016] www.cpbj.com/article/20150914/insights/150919892/millenial-consumer-behavior-socially-driven-and-socially-conscious

Cultural Atlas. (2016). Indonesia Culture. [Online] [Accessed on 13th December 2016) http://theculturalatlas.org/indonesian-culture/indonesian-culture-family#indonesian-culture-family

Downs, A. (2016) You Can’t Separate Millennials from the Sharing Economy. Morning Consult. [Online] [Accessed on 13th October 2016] https://morningconsult.com/opinions/cant-seperate-millennials-sharing-economy/

Edwards, J. (2016) Here’s exactly what Airbnb does to rent in popular cities. Business Insider UK. [Online] [Accessed on 4th December 2016] http://uk.businessinsider.com/statistics-data-airbnb-rent-prices-2016-10

EHL. (2016) The Sharing Economy: Challenges and Opportunities for Hoteliers. [Online] [Accessed on 13th October 2016] http://blog.ehl.edu/future/the-sharing-economy-challanges-and-opportunities-for-hoteliers

Engel, J., Blackwell, R., and Mansard, P. (2001) ’Consumer behavior’. Journal of Advertising Research, pp.7-12.

Escobar, E. (2016) The Sharing economy: concepts and lessons for hospitality. Hospitality Net. [Online] [Accessed on 13th October 2016] www.hospitalitynet.org/news/4076818.html

Euromonitor International. (2015) Millennials: Impact of their behavior on global consumer Markets. [Online] [Accessed on 12th October 2016] www.euromonitorinternational.com/millennials-impact-of-their-behavior-ob-global-narket-report

Fratu, D. (2011)’ Factors of influence and changes in the tourism consumer behavior’. Bulletin of the Transilvania University of Brosov, Vol.4(53).

Gaggloli, A. (2015) How the Sharing Economy Influences Hospitality. Cloudbeds. [Online] [Accessed on 12th October 2016] https://www.cloudbeds.com/articles/how-the-sharing-economy-influences-hospitality/

Geert-Hofstede. (2016) Indonesia. [Online] [Accessed on 20th December 2016] https://www.geert-hofstede.com/indonesia.html

Go Backpack Go. (2016) Airbnb In Indonesia. [Online] [Accessed on 13th December 2016] https://gobackpackgo.com/airbnb-in-indonesia/

Goldmansachs. (2016) Millennials: Changing Behavior. [Online] [Accessed on 13th October 2016] www.goldmansachs.com/our-thinking/pages/millennials/

Guttentag, D. (2015)’ Airbnb: disruptive innovation and the rise of an informal tourism accommodation sector’. Current Issues in Tourism, Vol.12, No.12, pp. 1192-1217. Canada: University of Waterloo.

Heo, C. (2016) ‘Sharing Economy and prospects in tourism research’. Annals of Tourism research, Vol.58, pp.156-170.

Johnpaul, E. (2016) Accommodation A Vital Component in Tourism Industry. Enugu State Tourism Board. [Online] [Accessed on 4th October 2016] http://enugustatetourismboard.com/p.php?t=accommodation-a-vital-component-in-touri&ide=51

Kline,D. (2016) Millennials have no problem with strangers sleeping on the their couch. CNN Money Investment. [Online] [Accessed on 13th October 2016] http://money.cnn.com/2016/08/27/investins/shared-economy-millennials/

Liem, C. (2015) The rise of the sharing economy in Indonesia. Bruegel. [Online] [Accessed on 4th October 2016] http://bruegel.org/2015/12/the-rise-of-the-sharing-economy-in-indonesia/

Locklard, P. (2015) 7 Changing Buying Behavior You Must Address. DMN3. [Online] [Accessed on 13th October 2016] https://www.dmn3-blog/seven-characteristics-of-changing-consumer-buying-behavior

Munoz, T. And Amaral, T. (2011) ’Internet usage for travel and tourism: the case of Spain’. Tourism Economics, Vol. 17(5), pp. 1071-1085.

Oskam, J. and Boswijk, A. (2016)’ Airbnb: the future of networked hospitality business’. Journal of Tourism Futures, Vol.2 Iss 1 pp.22-42.

Penn, J. And Wihbey, J. (2016) Uber, Airbnb, and consequences of the sharing economy:Research Roundup. Journalist’s Resource. [Online] [Accessed on 4th October 2016] http://journalistsresource.org/studies/economics/business/airbnb-lyft-uber-bike-share-sharing-economy-research-roundup

The Economist. (2013) All eyes on the sharing economy. [Online] [Accessed on 12th October 2016] www.economist.com/news/technology-quarterly/21572914-collaborative-consumption-technology-makes-it-easier-people-rent-items

Vargo, S., and Lusch, R. (2004) ’Evolving to a new dominant logic for marketing’. Journal of Marketing, Vol.68, pp.1-7.

Vargo, S., and Lusch, R. (2008) ‘Service-Dominant Logic: Continuing the evolution’. Journal of the Academy of Marketing Science, Vol. 36(100, pp.1-10.

Walsh, B. (2011) Today’s Smart Choice: Don’t Own.Share. TIME. [Online] [Accessed on 13th October2016]http://content.time.com/time/specials/packages/article/0,28804,2059521_2059521_20159717,00.html

Zervas, G et al. (2016) The Rise of the Sharing Economy: Estimating the Impact of Airbnb on the Hotel Industry. Boston: Boston University.


Refbacks

  • There are currently no refbacks.