MOTIVASI DAN NIAT WISATAWAN MENGUNJUNGI LOKASI DARK TOURISM: STUDI EMPIRIS PADA WISATA GUNUNG MERAPI YOGYAKARTA

Gabriella Gisela, Heraldo Boggy, Endo Wijaya Kartika

Abstract


Abstrak – Penelitian ini dilakukan untuk menguji motivasi dan niat wisatawan mengunjungi lokasi dark tourism terkhususnya di Wisata Gunung Merapi Yogyakarta. Kuesioner dibagikan kepada 100 responden yang khususnya pernah mengunjungi Wisata Gunung Merapi Yogyakarta dalam kurun waktu 2019 hingga Februari 2020. Jenis penelitian ini adalah kuantitatif-kausal. Hasil dari penelitian ini menyatakan bahwa motivasi dark experience menunjukkan pengaruh negatif baik terhadap sikap maupun norma subjektif wisatawan mengunjungi Wisata Gunung Merapi. Selain itu, sikap dalam pengaruhnya terhadap niat wisatawan mengunjungi ulang Wisata Gunung Merapi menunjukkan pengaruh positif. Begitupula norma subjektif yang menunjukkan pengaruh positif terhadap niat wisatawan.
Kata Kunci: Dark tourism, motivasi, niat, sikap, norma subjektif, wisatawan, Gunung Merapi
Abstract – This research was conducted to examine the motivation and intention of tourism to visit dark tourism locations especially in Wisata Gunung Merapi Yogyakarta. The questionnaire was distributed to 100 respondents who in particular had been visiting Wisata Gunung Merapi Yogyakarta in the period March 2019 until February 2020. This type of research is quantitative-causal. Results of the study showed that dark experience showed negative relationship on tourists’ attitude and subjective norms. Furthermore, the findings highlighted that tourists’ attitude and subjective norms have positive relationship towards tourists’ intention to visit Wisata Gunung Merapi.
Keyword: Dark tourism, motivation, intention, attitudes, subjective norms, tourists, Gunung Merapi


Full Text:

PDF

References


DAFTAR REFERENSI

Ajzen, I. (1991). The theory of planned behavior. Organizational behavior and human decision processes, 50(2), 179-211.

Albarq, A. N. (2014). Measuring the impacts of online word-of-mouth on tourists' attitude and intentions to visit Jordan: An empirical study. International Business Research, 7(1), 14.

Allman, H. R. (2017) Motivations and intentions of tourists to visit dark tourism locations. Graduate theses and dissertations, 15243, 1-75.

Avcikurt, H. (2009, June). The mature age market in Europe and its influence on tourism. Retrieved April 14, 2020, from https://www.tourism-review.com/

Badan Nasional Penanggulangan Bencana. (2011). Rencana aksi rehabilitasi dan rekonstruksi wilayah pascabencana erupsi Gunung Merapi di provinsi D.I. Yogyakarta dan provinsi Jawa Tengah tahun 2011-2013. Retrieved March 11, 2020, from https://bnpb.go.id/uploads/migration/pubs/448.pdf

Bissell, L. J. (2009). Understanding Motivation and Perception at Two Dark Tourism Attractions in Winnipeg, MB. University of Manitoba.

Cordina, R., Gannon, M. J. & Croall, R. (2019). Over and over: local fans and spectator sport tourist engagement. The Service Industries Journal, 39(7-8), 590-608.

Fishbein, M., & Ajzen, I. (1975). Belief, attitude, intention, and behavior: An introduction to theory and research. MA: Addison-Wesley.

Fishbein, M., & Ajzen, I. (1980). Understanding attitudes and predicting social behavior. USA:Prentice-Hall

Ghozali, I. (2018). Aplikasi analisis multivariate dengan program IBM SPSS 25. Semarang: Badan Penerbit Universitas Diponegoro.

Hopkins, K. (2011). The Colosseum: Emblem of Rome. Retrieved April 20, 2020, from http://www.bbc.co.uk/history/ancient/romans/colosseum_01.shtml

Jogiyanto, & Abdillah, W. (2015). Partial Least Square (PLS): Alternatif Structural Equation Modeling (SEM) dalam penelitian bisnis. Yogyakarta: Andi Publisher.

Kim, E., Ham, S., Yang, I. S., & Choi, J. G. (2013). The roles of attitude, subjective norm, and perceived behavioral control in the formation of consumers’ behavioral intentions to read menu labels in the restaurant industry. International Journal of Hospitality Management, 35, 203-213.

Komsary, K. C. (2017). Commemorative tourism: Menuju sebuah tipologi daya tarik wisata yang berhubungan dengan kematian dan bencana. Jurnal Hospitality Dan Pariwisata, 2(1). 55-58.

Kurnaz, H. A., Çeken, H., & Kiliç, B. (2013). Determination of dark tourism participants’ travel motivations. Journal of Business Reasearch-Turk, 5(2), 57-73.

Kuncoro, M. (2009). Metode Riset Untuk Bisnis & Ekonomi. Jakarta: Erlangga.

Lam, T., & Hsu, C. H. (2004). Theory of planned behavior: Potential travelers from China. Journal of hospitality & tourism research, 28(4), 463-482.

Lee, S., & Bai, B. (2016). Influence of popular culture on special interest tourists' destination image. Tourism Management, 52, 161-169.

Miller, D., & Gonzalez, C. (2013). When death is the destination: the business of death tourism--despite legal and social implications. International Journal of Culture, Tourism, and Hospitality Research, 7(3), 293-306.

Pereira, V., Gupta, J. J., & Hussain, S. (2019). Impact of travel motivation on tourist;s attitude toward destination: Evidence of mediating effect of destination image. Journal of Hospitality & Tourism Research, 20(10), 1-26.

Preece, T. and Price, G.G. (2005). Motivations of participants in dark tourism: A case study of Port Arthur, Tasmania, Australia. Oxford: Elsevier.

Raine, R. (2013). A dark tourist spectrum. International Journal of Culture, tourism and hospitality Research, 7(3), 242-256.

Sharpley, R., & Stone, P. R. (2009). The darker side of travel. The theory and practice of dark tourism, 4(2), 75-109.

Sugiyono. (2016). Metode penelitian kuantitatif, kualitatif dan R&D. Bandung: Alfabeta.

Tang, J., & Qiu, C. (2015). Research on motivation, experience, satisfaction and behavioral intention of museum tourism—A case of Macau Museum. Berlin: Springer Publishing.

Trauer, B. (2006). Conceptualizing special interest tourism—frameworks for analysis. Tourism management, 27(2), 183-200.

Untaru, E. N., Ispas, A., Candrea, A. N., Luca, M., & Epuran, G. (2016). Predictors of individuals’ intention to conserve water in a lodging context: The application of an extended theory of reasoned action. International Journal of Hospitality Management, 59, 50-59.

Uysal, M., Li, X., & Sirakaya-Turk, E. (2008). Push-pull dynamics in travel decisions. Handbook of hospitality marketing management, 15, 412-439.

Wearing, S. (2002). Re-centring the self in volunteer tourism. In Dann, G. M. S, The tourist as a metaphor of the social world (pp. 237-262). Wallingford: CABI Publishing.

Yuzhanin, S., & Fisher, D. (2016). The efficacy of the theory of planned behavior for predicting intentions to choose a travel destination: a review. Tourism Review, 71(2), 135-147.


Refbacks

  • There are currently no refbacks.