| Issue | Title | |
| Vol 10, No 1 (2023): Jurnal Strategi Pemasaran | Pengaruh Perceived Ease of Use Terhadap Intention to Use Dengan Perceived Usefulness Sebagai Variabel Intervening Pada Aplikasi Bibit | Abstract |
| Risto Priya Pratikno | ||
| Vol 10, No 1 (2023): Jurnal Strategi Pemasaran | Pengaruh Perceived Ease of Use Terhadap Intention to Use yang di Mediasi Perceived Usefulness dan Perceived Enjoyment pada Pengguna E-Wallet GoPay | Abstract PDF |
| Elizabeth Elizabeth | ||
| Vol 8, No 2 (2021): Jurnal Stretagi Pemasaran | PENGARUH PERCEIVED INFORMATION QUALITY, DAN ENDORSER CREDIBILITY TERHADAP PURCHASE INTENTION DENGAN BRAND TRUST SEBAGAI VARIABEL INTERVENING; PRODUK SCARLETT WHITENING | Abstract PDF |
| Florencia Irena Suriyadi | ||
| Vol 8, No 1 (2021): Jurnal Strategi Pemasaran | PENGARUH PERCEIVED INTERACTIVITY, DAN PERCEIVED USEFULNESS TERHADAP BEHAVIORAL INTENTION DENGAN USER SATISFACTION SEBAGAI VARIABEL INTERVENING; APLIKASI GMS CHURCH SURABAYA | Abstract PDF |
| Natasha Giovanna Tanugraha | ||
| Vol 10, No 1 (2023): Jurnal Strategi Pemasaran | PENGARUH PERCEIVED PRICE, TRUST DAN BRAND IMAGE TERHADAP PURCHASE INTENTION BRAND WEIHONG | Abstract PDF |
| Marcel Antonio Usmantara | ||
| Vol 6, No 2 (2019): Jurnal Strategi Pemasaran | PENGARUH PERCEIVED QUALITY , PERCEIVED VALUE DAN BRAND PERSONALITY TERHADAP BRAND LOYALTY DARI PRODUK FASHION COTTON-ON DI SURABAYA | Abstract PDF |
| Augustinus Gunawan | ||
| Vol 9, No 2 (2022): Jurnal Strategi Pemasaran | PENGARUH PERCEIVED QUALITY DAN BRAND ASSOCIATION TERHADAP BRAND LOYALTY KONSUMEN UNIQLO DI SURABAYA | Abstract |
| Cristian Jasen Sanjaya | ||
| Vol 2, No 1 (2014): Jurnal Strategi Pemasaran | PENGARUH PERCEIVED QUALITY DAN PUSH STRATEGY TERHADAP RECOMMENDATION MINYAK GOSOK SANHONG CAP PIDA | Abstract PDF |
| Ernest Amando Sumali | ||
| Vol 4, No 2 (2017): Jurnal Strategi Pemasaran | PENGARUH PERCEIVED QUALITY DAN STORE LOCATION TERHADAP CUSTOMER PREFERENCE PADA PELANGGAN TAKOYAQTA DI SURABAYA | Abstract PDF |
| Eric Septian Halim | ||
| Vol 1, No 1 (2013): Jurnal Strategi Pemasaran | Pengaruh Perceived Quality, Perceived Sacrifice dan Perceived Value terhadap Customer Satisfaction di Informa Innovative Furnishing Pakuwon City Surabaya | Abstract PDF |
| Daniel Krisno Saputro | ||
| Vol 7, No 1 (2020): Jurnal Strategi Pemasaran | PENGARUH PERCEIVED QUALITY, PERCEIVED VALUE DAN DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN SUSU UHT “ULTRA MILK” DI SURABAYA | Abstract |
| Ruben Edward Hartanto | ||
| Vol 2, No 1 (2014): Jurnal Strategi Pemasaran | Pengaruh Perceived Quality Terhadap Attitude Toward Brand Pada Pengguna Smartphone Samsung Di Surabaya | Abstract PDF |
| Jabin Franciosa Santoso | ||
| Vol 7, No 1 (2020): Jurnal Strategi Pemasaran | PENGARUH PERCEIVED QUALITY TERHADAP PURCHASE INTENTION YANG DI MEDIASI OLEH BRAND PREFERENCE TERHADAP KONSUMEN SEPEDA MOTOR BRAND YAMAHA DI KOTA SURABAYA | Abstract |
| KEVIN PATRICK MAHAMUDU | ||
| Vol 7, No 2 (2020): Jurnal Strategi Pemasaran | PENGARUH PERCEIVED QUALITY TERHADAP PURCHASE INTENTION YANG DI MEDIASI OLEH BRAND PREFERENCE TERHADAP KONSUMEN SEPEDA MOTOR BRAND YAMAHA DI KOTA SURABAYA | Abstract |
| KEVIN PATRICK MAHAMUDU | ||
| Vol 4, No 1 (2017): Jurnal Manajemen Pemasaran | PENGARUH PERCEIVED STRESS TERHADAP PERCEIVED OF ENJOYMENT DAN DAMPAKNYA TERHADAP INTENTION FOR GAMING PADA PERILAKU GAMER DALAM BERMAIN GAME ONLINE DOTA 2 DI INDONESIA | Abstract PDF |
| William Setiawan | ||
| Vol 10, No 1 (2023): Jurnal Strategi Pemasaran | PENGARUH PERCEIVED USEFULNESS DAN EASE OF USE TERHADAP USAGE INTENTION APLIKASI INDRIVE | Abstract PDF |
| Mayo Jonathan Wijaya | ||
| Vol 7, No 1 (2020): Jurnal Strategi Pemasaran | Pengaruh perceived usefulness of blogger’s recommendation, reputation of blogger, dan trust of blogger terhadap viewers attitude towards product dan purchase intention di Adiktif Resto and Cafe | Abstract |
| Edo Anthony | ||
| Vol 7, No 1 (2020): Jurnal Strategi Pemasaran | PENGARUH PERCEIVED USEFULNESS, PERCEIVED EASE OF USE, SUBJECTIVE NORM, DAN CUSTOMER EXPERIENCE TERHADAP INTENTION TO USE MYTELKOMSEL (STUDI KASUS PADA MAHASISWA UNIVERSITAS KRISTEN PETRA SURABAYA) | Abstract PDF |
| Julian Jessica Setiawan | ||
| Vol 4, No 1 (2017): Jurnal Manajemen Pemasaran | PENGARUH PERSONAL SELLING DAN BRAND ACTIVATION TERHADAP PURCHASE INTENTION KONSUMEN PADA PRODUK SANTAN BUBUK SASA PT SASA INTI DI SURABAYA | Abstract PDF |
| Devina Florencia Sukmana | ||
| Vol 5, No 2 (2018): Jurnal Strategi Pemasaran | PENGARUH PRIOR ONLINE PURCHASE EXPERIENCE DAN ONLINE TRUST TERHADAP ONLINE REPURCHASE INTENTION DI ONLINE SHOP VERESA | Abstract PDF |
| elia samantha regina | ||
| Vol 2, No 1 (2014): Jurnal Strategi Pemasaran | pengaruh private brand strategy terhadap brand loyalty pada airmineral 600ml merek alfa di alfamart siwalankerto surabaya | Abstract PDF |
| hendra cahyadi | ||
| Vol 3, No 1 (2015): Jurnal Manajemen Pemasaran | PENGARUH PRODUCT INNOVATION, PRODUCT QUALITY DAN BRAND IMAGE TERHADAP CUSTOMER LOYALTY DENGAN COMPETITIVE ADVANTAGE SEBAGAI VARIABEL INTERVENING DI PT. WIJAYA INDONESIA MAKMUR BICYCLE INDUSTRIES GRESIK | Abstract PDF |
| Ruth Natalia Soemali | ||
| Vol 10, No 1 (2023): Jurnal Strategi Pemasaran | Pengaruh Product Packaging terhadap Post Purchase Intention Bear Brand di Metropolitan Surabaya dengan Perceived Product Quality sebagai variabel mediasi | Abstract |
| Justin Anthony Wong | ||
| Vol 3, No 1 (2015): Jurnal Manajemen Pemasaran | PENGARUH PRODUCT PLACEMENT PADA FILMINDONESIA TERHADAP BRAND AWARENESS DAN PURCHASE INTENTION MASYARAKAT SURABAYA | Abstract Untitled |
| Harris Kristanto | ||
| Vol 4, No 2 (2017): Jurnal Strategi Pemasaran | Pengaruh Product Quality dan Retail Service Quality Terhadap Repurchase Intention dengan Customer Familiarity Sebagai Variabel Intervening Pada Store Zara di Surabaya | Abstract PDF |
| Santhi Devi | ||
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