Vol 6, No 1 (2019)

Jurnal Strategi Pemasaran

Table of Contents

Vol 6 No 1 (2019)

ANALISA PENGARUH INITIAL TRUST TERHADAP ACTUAL USAGE MELALUI BEHAVIORAL INTENTION DALAM APLIKASI DIGITAL PAYMENT OVO
Jocellynne Saintz
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PENGARUH KEBUTUHAN UNIQUENESS, STATUS, DAN HEDONIC VALUE TERHADAP CONSUMER-BRAND IDENTIFICATION DAN BRAND LOYALTY KONSUMEN MEREK-MEREK FASHION MEWAH DI SURABAYA
HERLIUS THEODORE PANGESTU
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ANALISA PENGARUH INFORMATIONAL FACTOR DAN IMAGE FACTOR PADA SHOW WINDOW TERHADAP PURCHASE INTENTION DENGAN FEEL GOOD FACTOR SEBAGAI VARIABLE INTERVENING PADA KONSUMEN WANITA ZARA WOMEN PAKUWON MALL SURABAYA
Regina Novembra Nau
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PENGARUH MERCHANDISE EVALUATION, PERCEIVED CROWDING, DAN STORE ATMOSPHERE EVALUATION TERHADAP STORE PATRONAGE INTENTIONS KONSUMEN SUPERMARKET DI MALL SURABAYA
Kevin Kurniawan
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ANALISA PENGARUH LOCATION INFLUENCE, PHYSICAL INFLUENCE, PRICE IMPORTANCE, DAN CORPORATE REPUTATION TERHADAP RESIDENTIAL PURCHASE INTENTION; STUDI KASUS DE VICTORY REGENCY SURABAYA
Reynold Alexander
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PENGARUH MERCHANDISE EVALUATION, PERCEIVED CROWDING, DAN STORE ATMOSPHERE EVALUATION TERHADAP STORE PATRONAGE INTENTIONS KONSUMEN SUPERMARKET DI MALL SURABAYA
Kevin Kurniawan
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ANALISA PENGARUH RETAIL SERVICE QUALITY TERHADAP CUSTOMER SATISFACTION DI TRANSMART CARREFOUR RUNGKUT SURABAYA
Oscar Adam Juanda
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Pengaruh Faktor-Faktor Brand Consciousness, Fashion Innovativeness, dan Fashion Involvement terhadap Sikap dan Niat Membeli Luxury Fashion Brands di Surabaya
Henry Ricardo
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Pengaruh Faktor-Faktor Brand Consciousness, Fashion Innovativeness, dan Fashion Involvement terhadap Sikap dan Niat Membeli Luxury Fashion Brands di Surabaya
Henry Ricardo
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PENGARUH KARAKTERISTIK YOUTUBE VLOGGER TERHADAP PARASOCIAL INTERACTION DAN PURCHASE INTENTION DARI VIEWERS VLOG TITAN TYRA
Shelly Antoinette
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ANALISA PENGARUH SERVICE QUALITY DAN BRAND IMAGE TERHADAP CUSTOMER SATISFACTION DAN CUSTOMER LOYALTY PADA CAFÉ “COFFEE TOFFEE” DI SURABAYA
Kevin Julian
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PENGARUH FAKTOR-FAKTOR HEDONIC PRODUCT DAN SELF-EXPRESSIVE BRAND TERHADAP WILLINGNESS TO PAY A PREMIUM DENGAN BRAND LOVE PADA TOKO RITEL ZARA
Olivia Melisa Hermanto
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PENGARUH SERVICE ATTRIBUTES TERHADAP OVERALL SATISFACTION DAN MEMBERSHIP RENEWAL INTENTION MEMBER KNOCKOUT BOXING CAMP SURABAYA
Jansen Tok
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PENGARUH SERVICE ATTRIBUTES TERHADAP OVERALL SATISFACTION DAN MEMBERSHIP RENEWAL INTENTION MEMBER KNOCKOUT BOXING CAMP SURABAYA
Jansen Tok
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Pengaruh Service Quality Terhadap Repurchase Intention Dengan Customer Satisfaction Sebagai Variabel Intervening Pada PT Bank Central Asia Tbk. Studi Kasus KCU Darmo Surabaya
Yohan Tan
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