ANALISA PENGARUH INFORMATIONAL FACTOR DAN IMAGE FACTOR PADA SHOW WINDOW TERHADAP PURCHASE INTENTION DENGAN FEEL GOOD FACTOR SEBAGAI VARIABLE INTERVENING PADA KONSUMEN WANITA ZARA WOMEN PAKUWON MALL SURABAYA

Regina Novembra Nau(1*),


(1) 
(*) Corresponding Author

Abstract


Today the retail industry in the world is rapidly growing retail, but one of the industries that is growing rapidly is retail fashion, one of which is the popular retail fashion, Zara. This phenomenon has a tremendous impact on consumer consumption patterns, the influence of emotional factors in the process of purchasing decisions and triggers can come from the attributes of a retail store, namely visual merchandising. And one of the visual merchandising categories is show window, there are 2 factors that represent the show window, namely informational factor and image factor. From this study the authors found that the informational factor and image factor on purchase intention with a good factor as an intervening variable for female consumers of Zara Women Pakuwon Mall Surabaya showed that informational factors affecting Zara Women female consumers turned out to have significant results when there was an intervening of good factor. However, the intervening of the feel good factor does not affect the relationship of image factor with purchase intention either directly or indirectly.

Keywords


Show window;informational factor;image factor; purchase intention;visual merchandising;feel good factor;women buyer

Full Text:

PDF

References


Babin, B.J., Darden, W.R., Griffin, M., 1994. Work and/or fun: measuring hedonic and utilitarian shopping values. J. Consum. Res. 20, 644–656. Barnes, N., Lescault, A.M., Wright, S., 2013

Baker, J. (1986), “The role of the environment in marketing services: the consumer perspective”, in Czepiel, J.A., Congram, C.A. and Shanahan, J. (Eds), The Services Challenge: Integrating for Competitive Advantage, American Marketing Association, Chicago, IL, pp. 79-84

Bagozzi, R. P., Gopinath, M., & Nyer, P. U. (1999). The role of emotions in marketing. Journal of the academy of marketing science, 27(2), 184-206

Barillari C, Ottoz DS, Fuentes-Serna JM, Ramakrishnan C, Rinn B, Rudolf F. openBIS ELN-LIMS: an open-source database for academic laboratories. Bioinformatics. 2016 Feb;32(4) 638-640. doi:10.1093/bioinformatics/btv606. PMID: 26508761; PMCID: PMC4743625.

Bloch, P.H., Sherrell, D.L., Ridgeway, N., 1986. Consumer search: an extended framework. Journal of Consumer Research13, 119–126

Brocato, E. D., Baker, J., & Voorhees, C. M. (2015). Creating consumer attachment to retail service firms through sense of place. Journal of the Academy of Marketing Science, 43(2), 200-220

Durianto, D. dan C. Liana (2004). Analisis efektivitas iklan televisi softener soft & fresh di jakarta dan sekitarnya dengan menggunakan consumen decision model, Jurnal Ekonomi Perusahaan, Vol.11 (no.1): 35-55

Donovan, Robert & R. Rossiter, J. (1982). Store Atmosphere: An Environmental Psychology Approach. J Retailing. 58.

Edwards, S. and Shackley, M. (1992), “Measuring the effectiveness of retail show window as an element of the marketing mix”, International Journal of Advertising, Vol. 11 No. 3, pp. 193-202

Feldman, Jack M. and John G. Lynch Jr. (1988), “Self-Generated Validity and Other Effects of Measurement on Belief, Attitude, Intention, and Behavior,” Journal of Applied Psychology, 73 (3), 421

Fornell, C., and Larcker, D. F. (1981). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. Journal of Marketing Research (18:1), pp. 39-50

Frijda, N. H. (1986). The Emotions. Cambridge: Cambridge University Press

Frijda, N. H. (1993). Moods, emotion episodes, and emotions. In M. Lewis & J. M. Haviland (Eds.), Handbook of emotions (pp. 381-403). New York, NY, US: Guilford Press

Geetha, M., Bharadhwaj, S., & Piyush, S. (2013). Impact of store environment on impulse buying behavior. European Journal of Marketing, 47(10): 1711-1732

Ghozali, I (2008). Structural Equation Modeling Metode Alternatif dengan Partial Least Square. Edisi 2, Semarang: Badan Penerbit Universitas Diponegoro

Grewal. D., Krishnan, R., Baker, J., & Borin, N. (1998) The effect of store name, brand name and price discounts on consumers' evaluation and purchase intention. Journal of Retailing, 74, 331-352.

Ha, J. W., Kang, W. C., Chung, N., Chang, B. C., Rim, S. J., Kwon, J. W., ... & Cho, S. H. (1999). Echocardiographic and morphologic characteristics of left atrial myxoma and their relation to systemic embolism. American Journal of Cardiology, 83(11), 1579-1582.

Hartman, K.B., Spiro, R.L., 2005. Recapturing store image in customer-based store equity. A construct conceptualization. Journal of Business Research 58, 1112–1120

Hartono (2008). Teori Portofolio dan Analisis Investasi. (5th ed.), Yogyakarta: Penerbit. BPFE

Hosein, N. Z. (2012). Measuring the Purchase Intention of Visitors to the Auto Show. Journal Of Management & Marketing Research, 9.

Hu, H., & Jasper, C. (2006). Social cues in the store environment and their impact on store image. International Journal of Retail & Distribution Management, 34(1): 25- 48.

Izard, C. E. (1991). The psychology of emotions. Springer Science & Business Media.

Jain, R. M., Mody, K., Mishra, A., & Jha, B. (2012). Physicochemical characterization of biosurfactant and its potential to remove oil from soil and cotton cloth. Carbohydrate polymers, 89(4), 1110-1116

Jain, V., Takayanagi, M., & Malthouse, E. C. (2014). Effects of show windows on female consumers’ shopping behaviour. Journal of Consumer Marketing, 31(5), 380-390

Jogiyanto. (2009). Konsep & aplikasi PLS untuk penelitian empiris. BPFE Yogyakarta.

Lefa Teng, Michel Laroche, Huihuang Zhu, (2007) "The effects of multiple‐ads and multiple‐brands on consumer attitude and purchase behavior", Journal of Consumer Marketing, Vol. 24 Issue: 1, pp.27-35, https://doi.org/10.1108/07363760710720966

Lily,J. (2010). The effect of store show window on customer preception and attitude in retail clothing outlets. Journal of Global Economy, 6(1), 16-21. issn:2278-1277

Madahi, A. & Sukati, I. (2012). The effect of external factors on purchase intention amongst young generation in Malaysia. International Business Research, 5 (8).

McCarthy E. Jerome & William D, (2002). DasarDasar Pemasaran Manajemen Global, Jilid dua, Edisi keenam belas, Erlangga, Jakarta

Mitchell, V. W., & Walsh, G. (2004). Gender differences in German consumer decision‐making styles. Journal of Consumer Behaviour: An International Research Review, 3(4), 331-346.

Moody, A., Bronevetsky, G., Mohror, K., & De Supinski, B. R. (2010, November). Design, modeling, and evaluation of a scalable multi-level checkpointing system. In High Performance Computing, Networking, Storage and Analysis (SC), 2010 International Conference for (pp. 1-11). IEEE

Nyer, P. U. (1997). A study of the relationships between cognitive appraisals and consumption emotions. Journal of the Academy of Marketing Science, 25(4), 296-304.https://doi.org/10.1177/0092070397254002

Oberman, R., Dobbs, R., Budiman, A., Thompson, F., & Rossé, M. (2012). The archipelago economy: Unleashing Indonesia’s potential. McKinsey Global Institute

Oh, H., Petrie, J. (2011), ” How do storefront show windows influence entering decisions of clothing stores? ”,Journal of Retailing and Consumer Services, Vol 19, pp.27–35

Parks, L. 2012. “Retail Next’s LP Solution Adds Visual Intelligence to the Mix.” Stores, January. http://www.stores.org/STORES%20Magazine%20July%202012/watch-and-learn

Pavlou, P.A., and Gefen, D., (2004). Building effective online market places with institutionbased trust. Information Systems Research Vol.15 (1): 37-59.

Pi, S., Liao, H.L., Liu, S.H., Lee, I.S., (2011). Factors influencing the behavior of online group buying in Taiwan. Journal of Business Management Vol.5 (16): 7120- 7129

Rachmawati, Veronica. (2009). Hubungan antara Hedonic Shopping Value, Positive Emotion, dan Perilaku Impulse Buying pada Konsumen ritel. Majalah Ekonomi. XIX(2): 192-209

Rose-Green, Ena & Lovata, Linda. (2013). The Relationship between Firms’ Characteristics in the Periods Prior to Bankruptcy Filing and Bankruptcy Outcome. Accounting and Finance Research. 2. 10.5430/afr.v2n1p97.

Schmitt, Bernd. (1999). Experiential Marketing. Journal of Marketing Management. 15. 53-67. 10.1362/026725799784870496.

Sen, S., Block, L.G. and Chandran, S. (2002), “Show windows and consumer shopping decisions”, Journal of Retailing and Consumer Services, Vol. 9 No. 5, pp. 277-290.

Shun Yin Lam (2001) ,"The Effects of Store Environment on Shopping Behaviors: a Critical Review", in NA - Advances in Consumer Research Volume 28, eds. Mary C. Gilly and Joan Meyers-Levy, Valdosta, GA : Association for Consumer Research, Pages: 190-197.

Sugiyono. (2011). Retrieved 10 2017, from https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=2 &ved=0ahUKEwjX8_GznsLXAhXEN48KHfI1ACMQFgguMAE&url=htt p%3A%2F%2Fdigilib.mercubuana.ac.id%2Fmanager%2Fn!%40file_skrip si%2FIsi3351171922725.pdf&usg=AOvVaw1m0ITkzfpCFz_32dPMNau-

Sugiyono. (2013). Metode Penelitian Pendidikan Pendekatan Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.

Thompson, J. B. (2013). Ideology and modern culture: Critical social theory in the era of mass communication. John Wiley & Sons

Yalch, Richard & Spangenberg, Eric. (2000). The Effects of Music in a Retail Setting on Real and Perceived Shopping Times. Journal of Business Research. 49. 139-147. 10.1016/S0148-2963(99)00003-X.


Refbacks

  • There are currently no refbacks.