PENGARUH WEBSITE QUALITY, ELECTRONIC WORD-OF-MOUTH, DAN SALES PROMOTION TERHADAP IMPULSE BUYING PADA ZALORA

Yonita Magdalena Ngurah Sugianto(1*),


(1) 
(*) Corresponding Author

Abstract


This study was conducted to determine the effect of website quality, electronic word-of-mouth, and sales promotion against impulse buying at Zalora. This study uses a quantitative method by distributing questionnaires to 80 respondents who meet the requirements of the study. 80 respondents consisted of respondents who are browsing on the website Zalora encountered by researchers. Processing of research data using SPSS 24.0. the result of three independent variables: website quality, electronic word-of-mouth, and sales promotion have a positive impact toward impulse buying.


Keywords


Website Quality, Electronic Word-of-Mouth, Sales Promotion, Impulse Buying, Online Consumer Sales Promotion

Full Text:

PDF

References


Altsiel. (2006). Advertising strategy – Creative tactics from the outside/in. California: Sage Publication Inc.

Bressolles, G., Durrieu, F., & Giraud, M. (2007). The impact of electronic service quality’s dimensions on customer satisfaction and buying impulse. Journal of Customer Behaviour, 6(1), 37–56. http://doi.org/10.1362/147539207X198365

Donald R. Cooper, P. S. (2001). Business research methods. McGraw Hill.

Goyette, I., Ricard, L., Bergeron, J., & Marticotte, F. (2010). E-WOM scale: Word-of-mouth measurement scale for e-services context. Canadian Journal of Administrative Sciences, 27(1), 5–23. http://doi.org/10.1002/cjas.129

Kuncoro, M. (2008). Metode Riset Untuk Bisnis & Ekonomi: Bagaimana Meneliti & menyusun Tesis?. Jakarta: Erlangga.

Lamb, C., Joseph F. Hair, J., & McDaniel, C. (2009). Essentials of marketing (6th ed.). Mason, USA: South-western cengage learning.

Mason-Jones, R. and Towill, D. R. (2014). Conceptual mindsets and heuristics in credibility evaluation of e-Word of Mouth in tourism. Int J Logistics Management. http://doi.org/10.1108/09574090910954864

Pai, M.-Y., Chu, H.-C., Wang, S.-C., & Chen, Y.-M. (2013). Ontology-based SWOT analysis method for electronic word-of-mouth. Knowledge-Based Systems, 50, 134–150. http://doi.org/10.1016/j.knosys.2013.06.009

PARBOTEEAH, D. V., WELLS, J. D., & VALACICH, J. S. (2009). The Influence of Website Characteristics on a Consumer’s Urge to Buy Impulsively. Information Systems Research (20) 1, pp. 60–78.

Sørum, H. (2014). Dressed for web success? An empirical study of website quality in the public sector.

Turkyilmaz, C. A., Erdem, S., & Uslu, A. (2015). The Effects of Personality Traits and Website Quality on Online Impulse Buying. Procedia - Social and Behavioral Sciences, 175, 98–105. http://doi.org/10.1016/j.sbspro.2015.01.1179

Verhagen, T., & Van Dolen, W. (2011). The influence of online store beliefs on consumer online impulse buying: A model and empirical application. Information and Management, 48(8), 320–327. http://doi.org/10.1016/j.im.2011.08.001

Wu, I. L., Chen, K. W., & Chiu, M. L. (2016). Defining key drivers of online impulse purchasing: A perspective of both impulse shoppers and system users. International Journal of Information Management, 36(3), 284–296. http://doi.org/10.1016/j.ijinfomgt.2015.11.015

Zinkweg, M., Saarela, A., & Stoorvogel, A. (2008). Buy Now , Think Later .

(2015). Retrieved from Techinasia.com: https://id.techinasia.com/transaksi-belanja-online-indonesia-2015


Refbacks

  • There are currently no refbacks.