Pengaruh Store Environment Terhadap Purchase Intention melalui Store Image Pada D'Kampoeng

Ketut Ratnasari(1*),


(1) 
(*) Corresponding Author

Abstract


In-paced life of today's modern, meeting the needs of the Community are more likely on the perceived practical and instant. So is the fulfillment aspects of food and beverages. This can be an opportunity for businesses in the food and beverage sector to sell their products. The purpose of this study alone is to determine and analyze the effect of store environment to purchase itention  through store image at D'Kampoeng. This study uses kuantitaf approach with the research method used was a survey. While the population and the sample used in this study are consumers of D'kampoeng. The sampling technique used was accidental sampling. The number of samples used is 68.06 which is then rounded up to 68 people. However, that this study may represent consumers who come in D'Kampoeng the number of respondents that will be used by 100 respondents around 3 months. The result of this analyses is that store environment influence purchase intention through store image at D’Kampung and the management must be more protective about their service quality.


Keywords


Store Environment,Ambient Factor, Design Factor, Social Factor, Store Image, Purchase Itention, D’kampoeng

Full Text:

PDF

References


Baker, J.A., Parasuraman, G.D., Voss, G.B. (2002) The influence of multiple store environment cues on perceived merchandise value and patronage intentions. Journal of Marketing, 66(2), 120-

Baker, J.A., Parasuraman., Grewel, Dhruv.¬ (1994). The influence of store environment on quality inferences and store image. Journal of the Academy of Marketing Science. Vol. 22, No. 4, pp.328-339

Bellenger & Goldstucker. (1983). Retailing basic. Illinois: Ricchard d Irwin inc

Berman, Barry and Joel R. Evans. (2001). Retail Management. A Strategic Approach. New Jersey: Prentice Hall

Budiarto, Eko. (2002). Biostatika untuk kedokteran dan kesehatan masyarakat. Jakarta. EGC.

Faryabi, Mohammad; Sadeghzadeh, Kousar; Saed, Mortaza (2012). The Effect of Price Discounts and Store Image on Consumer's Purchase Intention in Online Shopping Context Case Study: Nokia and HTC. Journal of Business Studies Quarterly 4.1 (Sep 2012): 197-205.

Fornell, C., & Larcker, D.F., (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50.

Hawkin, Best, &Coney. (2004). Consumer Behaviour:Building marketing strategy. New York: McGraw Hill

Istijanto, (2009). Aplikasi Praktis Riset Pemasaran, Jakarta: Gramedia Pustaka Utama

Kotler, Philip. (2000). Manajemen Pemasaran. PT. Prenhallindo, Jakarta

Lovelock, C. H. (1991).Service Marketing.New Jersey: Prentice Hall.

National Restaurant Association. (2014). 2014 Restaurant Industry Forecast. Executive Summary

Peter, J. Paul dan Jerry C. Olson. 2000. Consumer Behaviour: Perilaku Konsumen dan Strategi Pemasaran. Alih Bahasa: Damos Sihombing. Jilid 2. Edisi 4. Jakarta: Penerbit Erlangga

Putri, Merry SK dan Hadiadi, Setiyo. (2013). Pengaruh Kualitas Layanan terhadap Kepuasan Konsumen Rumah Makan Lombok Hijau Lamongan. Jurnal Program Studi Tata Niaga, Jurusan Pendidikan Ekonomi, Fakultas Ekonomi Universitas Negeri Surabaya

Sugiyono. (2012). Statistik Penelitian Kuantitatif Kualitatif dan R & D. Bandung: Alfabeta.

Taridayanti, Ni Luh, G. (2014). Pengaruh Store Environment dan Store Layout Terhadap Keputusan Pembelian Konsumen Pada Migros di Kecamatan Baturiti Tahun 2014. Jurnal Jurusan Pendidikan Ekonomi. Vol. 4, Nomor 1 Tahun 2014.

Umar, Husein. (2003). Metode riset bisnis. Jakarta: PT. Gramedia Pustaka Utama

Yanto, Dafed, T.A. (2013). Pengaruh Citra Toko Terhadap Keputusan Pembelian Konsumen Pada Minimarket Alfamart Kamal. Jurnal Ilmu Manajemen. Volume 1 Nomor 4 Juli 2013Hefer Y. & Cant M.C. 2013. Visual Merchandising Displays’ Effect on Consumers: A Valuable Asset Or An Unnecessary Burden For Apparel Retailers. Vol. 12 (No. 10).


Refbacks

  • There are currently no refbacks.