Pengaruh Film Marketing Mix Terhadap Kepuasan Audience Untuk Menonton Sekuel Film "X-Men : Days of Future Past"
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Abstract
This study aims to analyze the influence of the film marketing mix (script / genre film, actor/actress, age classification, and release strategy) to the satisfaction of the audience “X-Men” and the intentions of the audience. This study will be conducted by distributing questionnaires to 120 audience “X-Men”. The analysis technique used is the technique of quantitative analysis with multiple linear regression analysis method.
The research results prove that there is a significant influence of the film marketing mix of audience satisfaction on the film “X-Men: Days Of Future Past”, but there were no significant effects of audience satisfaction of interest to watch the next film “X-Men”.
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