Analisa Pengaruh Produk, Kualitas Pelayanan, Harga, Dan Store Atmosphere Terhadap Minat Beli Di Dream Of Khayangan Art Resto Surabaya
(1) 
(*) Corresponding Author
Abstract
This study aims to analyze the influence of product, quality of service, price, and store atmosphere on buying interest Khayangan Dream of Art Resto Surabaya. This study will be carried out by distributing questionnaires to 100 respondents consumers Dream of Khayangan Art Resto Surabaya. The analysis technique used is quantitative analysis with multiple linear regression method. The research proves that there is a significant effect of the product, quality of service, price, and store atmosphere on consumer buying interest in Dream of Khayangan Art Resto Surabaya.
Keywords
Full Text:
PDFReferences
Alamsyah, Yuyun. Bangkitnya Bisnis Kuliner Tradisional: Meraih Untung dari Bisnis Masakan Tradisional Kaki Lima sampai Restoran. Jakarta: PT Elex Media Komputindo, 2008.
Anoraga, Pandji. (2000), Manajemen bisnis. Jakarta: PT. Rineka Cipta.
Assael, H. (2008). Consumer behavior and marketing action. Boston: Wadsworth, Inc.
Auty, S. (1992). The Service Industries Journal. London: Abi/Inform Global.
Alma, Buchari. (1992). Manajemen Pemasaran dan Pemasaran Jasa. Bandung: CV Alfabeta.
Alma, Buchari. (2002). Manajemen Pemasaran dan Pemasaran Jasa. Bandung: CV Alfabeta.
Barry, Berman dan Evans, Joel. (1997), Marketing, Seventh edition, New Jersey :
Gaman,P.M., & Sherrington, K.B. (1996). The science of food (4th ed). Oxford: Butterworth- Heinemann.
Ferdinand, Augusty. (2002). Pengembangan Minat Beli Merek Ekstensi. Semarang : Badan Penerbit Universitas Diponegoro.
Fuad, M, dkk. Pengantar Bisnis. Jakarta: PT Gramedia Pustaka Utama, 2000.
Kasali, Rhenald. Membidik Pasar Indonesia: Segmentasi, Targeting, dan Positioning. Jakarta: Gramedia Pustaka Utama, 1998.
Koran Sindo. 3 November 2013. 8 3 2014 .
Kotler, P., Bowen, J. & Makens, J.(1999). Marketing for hospitality and tourism (2nd ed) Upper Saddle River: Prentice Hall Intl., Inc.
Kotler, Philip. (2003). Dasar-Dasar Pemasaran, (9th ed). Jakarta : Upper Saddle River: Prentice Hall Inc.
Kotler, Philip. (2005). Manajemen Pemasaran, Jilid 1. Edisi kesebelas. Klaten: PT. Indeks Kelompok Gramedia.
Kotler, P. & Keller, K.L. (2006). Marketing management (12th ed.). USA: Pearson International Edition.
Liberman, D. (2002). Why Customer Choose Restaurant. New York: Nation’s Restaurant News. Prentice Hall. Inc.
Namkung, Y., Jang, S. (2007). Does food quality really matter in restaurant : its impact of customer satisfaction and behavioral intentions?. Journal of Hospitality and Tourism Research, 31 (3) 387 – 410. Retrieved August 25, 2010, from http://www.sciencedirect.com.
Parasuraman, Valerie A. Zeithaml, and Leonard L. Berry (1988). A Multiple Item Scale for Measuring Consumer Perception on Future Research, Journal of Marketing, Vol 49/1
Setiawan dan Ihwan, Anton A, Ihwan Susila. (2004, Juli). Pengaruh service quality perception terhadap minat belis: studi empirik pada konsumen supermarket Usahawan. No 7 th XXXIII. pp 29-37.
Sugianto, Anggriawan. Bisnis Restoran di Surabaya Kian Marak. 3 1 2012. 8 3 2014 .
Tjiptono, F. 2001. Strategi pemasaran. Yogyakarta: Penerbit Andi Offset.
Tjiptono, F. (2008). Strategi Pemasaran. Yogyakarta: Penerbit Andi.
Zeithaml L., Valerie A., A. Parasuraman., Leonardo L. Berry. (1998). Servqual a multiple-item scale for measuring consumer perception of service quality, Journal of Retailing, 64 (1), 12-37.
Zeithmal, V.A, Bitner, M.J, Gremler, D.D. (2006). Service marketing integrating customer focus across the firm (4th ed.). USA: McGraw-Hill Irwin. Strategi Pemasaran, Edisi 4, Jilid 1, Jakarta: Penerbit Erlangga.
Refbacks
- There are currently no refbacks.