ANALISA FAKTOR PEMBENTUK KEPUTUSAN MEMBELI LAYANAN PREMIUM SPOTIFY

Erenst Anggoro

Abstract


Industri musik saat ini semakin berkembang dengan adanya kemajuan teknologi. Munculnya Internet dan berkembangnya mobile technology seperti smartphone dan tablet  memunculkan media penyimpanan berbasis cloud media. Spotify merupakan salah satu media music streaming yang populer karena menawarkan fitur-fitur premium, Penelitian ini bertujuan untuk melihat faktor apa saja yang dapat mempengaruhi pembelian layanan premium pada Spotify. Media yang menjadi fokus penelitian adalah Spotify. Metode yang digunakan adalah Analisa factor  dan ditemukan, 5 faktor yaitu functional value, social value, emotional value, epistemic value, dan conditional value. dalam meningkatkan keuntungan dan meningkatkan fitur pada pembelian premium.


Keywords


Industri musik, Streaming,

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References


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