Pengaruh perceived benefit dan perceived sacrifice terhadap intention to subscribe melalui perceived value pada pengguna joox

Tommy Soehono

Abstract


Penelitian ini bertujuan untuk mengamati pengaruh dari perceived benefit dan perceived sacrifice terhadap perceived value dan perceived value itu sendiri terhadap intention to subscribe pada salah satu aplikasi online music streamer Joox. Data penelitian diperoleh melalui penyebaran kuesioner kepada 124 orang responden penelitian. Data yang dapat diolah adalah sebanyak 115 data penelitian. Pengolahan data menggunakan metode SEM menunjukkan bahwa terdapat pengaruh signifikan dari perceived benefit dan perceived sacrifice terhadap perceived value. Demikian juga terdapat pengaruh signifikan antara perceived value terhadap intention to subscribe

Keywords


perceived benefit, perceived sacrifice, perceived value, intention to subscribe, online music streamer, Joox

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