PENGARUH HEDONIC SHOPPING VALUE TERHADAP IMPULSE BUYING DENGAN SHOPPING LIFESTYLE SEBAGAI MODERATOR PADA ONLINE SHOP CHOCOCHIPS
(1) 
(*) Corresponding Author
Abstract
Keywords
References
Abhigyan, S. (2011). Impact of Utilitarian and Hedonic Shopping Values on Individual’s Perceived Benefits and Risks in Online Shopping. International Management Review ICFAI, 7(1), 58-65.
Apria, S., A. Widad., Aslamia, R. (2015, April 01) Pengaruh Sales promotion, Personal selling, dan Visual merchandising terhadap perilaku Impulse buying konsumen matahari departement store PsX Palembang. Jurnal Ilmiah Manajemen Bisnis dan Terapan, 12(1), 45-56. doi:10.29259/jmbt.v12i1.3124
Arifianti. (2011). Pengaruh Promosi Penjualan Terhadap Impulse Buying pada Hypermart di kota Bandung. Retrieved from www.academia.edu/download/43840226/Pengaruh_ Promosi_ Penjualan_Trhdp_Impulse_Buying_-_Ria_Arifianti.doc
Fransisco, J., et al. (2016). Hedonic Motivations in Online Consumption Behaviour. Int.J.Business Environtment, 8(2),121-151.doi: 10.1504/IJBE.2016.076628
J.Krishnan. (2011). Lifestyle – A Tool for Understanding Buyer Behavior. International Journal of Economics and Management, 5(1), 283-298.
Kirgiz. (2014). Hedonism, a Consumer Disease of The Modern Age : Gender and Hedonic Shopping. Global Media Journal, 4(8), 200-212.
Kotler, Philip, G.Armstrong. (2008). Prinsip-prinsip Pemasaran. 1(12). Jakarta : Erlangga
Lia. O.P., Citra, K.D. (2015). Hedonic shopping motivation terhadap impulse buying pada toko online : Studi pada toko online Zalora. Bina Ekonomi, 19(2), 159-169.
M. Ardiansyah. (2018). Pengaruh hedonic motives terhadap shopping lifestyle dan impulse buying. Jurnal Atministrasi Bisnis, 57(1), 111-118.
Mutia, F. (2019, April 4). Perempuan Indonesia belanja online : Impulsif hingga tergiur gratis ongkir. Retrieved from https://money.kompas.com/read/2019/04/04/123029126/perempuan-indonesia-belanja-online-impulsif-hingga-tergiur-gratis-ongkir
N.T.Rahmawati. (2018). Pengaruh hedonic shopping value dan shopping lifestyle terhadap impulse buying dengan emosi positif sebagai variabel mediasi. Jurnal Manajemen Bisnis Indonesia, 7(3), 315-326.
Prasetya, S.T. Rahardjo, (2016). Analisis pengaruh ketersediaan uang dan waktu, lingkungan toko, nilai belanja hedonis, dan emosi positif terhadap pembelian tak terencana. E-journal Undip, 5(3), 1-11.
Reynolds. W.R. Darden. (2011). Life Style and Psychographics. Chapter 3. Marketing Classic Press.
Verhagen. W.Van Dolen. (2011). The Influence of Online Store Beliefs on Consumer Online Impulse Buying : A Model and Empirical Application. Information & Management, 48, 320-327
Verplanken. A.G.Herabadi. (2001) Individual Differences in Impulse Buying Tendency : Feeling and No Thinking. European Journal of Personality, 15(1), S71-S83. doi:10.1002/per.423
Yvonne, W., Muhammad, T.S. (2018) Analisis online impulse buying dengan menggunakan framework SOR. Ejournal undip, 18, 133-140. doi:10.21456/vol8iss2pp133-140
Yosy, C.M., (2016). Kajian Terhadap Faktor Yang Mempengaruhi Impulse Buying Dalam Online Shopping. Universitas Machung. Vol 10(1), 64-75
Refbacks
- There are currently no refbacks.