PENGARUH HEDONIC SHOPPING VALUE TERHADAP IMPULSE BUYING DENGAN SHOPPING LIFESTYLE SEBAGAI MODERATOR PADA ONLINE SHOP CHOCOCHIPS
Abstract
Keywords
References
Abhigyan, S. (2011). Impact of Utilitarian and Hedonic Shopping Values on Individual’s Perceived Benefits and Risks in Online Shopping. International Management Review ICFAI, 7(1), 58-65.
Apria, S., A. Widad., Aslamia, R. (2015, April 01) Pengaruh Sales promotion, Personal selling, dan Visual merchandising terhadap perilaku Impulse buying konsumen matahari departement store PsX Palembang. Jurnal Ilmiah Manajemen Bisnis dan Terapan, 12(1), 45-56. doi:10.29259/jmbt.v12i1.3124
Arifianti. (2011). Pengaruh Promosi Penjualan Terhadap Impulse Buying pada Hypermart di kota Bandung. Retrieved from www.academia.edu/download/43840226/Pengaruh_ Promosi_ Penjualan_Trhdp_Impulse_Buying_-_Ria_Arifianti.doc
Fransisco, J., et al. (2016). Hedonic Motivations in Online Consumption Behaviour. Int.J.Business Environtment, 8(2),121-151.doi: 10.1504/IJBE.2016.076628
J.Krishnan. (2011). Lifestyle – A Tool for Understanding Buyer Behavior. International Journal of Economics and Management, 5(1), 283-298.
Kirgiz. (2014). Hedonism, a Consumer Disease of The Modern Age : Gender and Hedonic Shopping. Global Media Journal, 4(8), 200-212.
Kotler, Philip, G.Armstrong. (2008). Prinsip-prinsip Pemasaran. 1(12). Jakarta : Erlangga
Lia. O.P., Citra, K.D. (2015). Hedonic shopping motivation terhadap impulse buying pada toko online : Studi pada toko online Zalora. Bina Ekonomi, 19(2), 159-169.
M. Ardiansyah. (2018). Pengaruh hedonic motives terhadap shopping lifestyle dan impulse buying. Jurnal Atministrasi Bisnis, 57(1), 111-118.
Mutia, F. (2019, April 4). Perempuan Indonesia belanja online : Impulsif hingga tergiur gratis ongkir. Retrieved from https://money.kompas.com/read/2019/04/04/123029126/perempuan-indonesia-belanja-online-impulsif-hingga-tergiur-gratis-ongkir
N.T.Rahmawati. (2018). Pengaruh hedonic shopping value dan shopping lifestyle terhadap impulse buying dengan emosi positif sebagai variabel mediasi. Jurnal Manajemen Bisnis Indonesia, 7(3), 315-326.
Prasetya, S.T. Rahardjo, (2016). Analisis pengaruh ketersediaan uang dan waktu, lingkungan toko, nilai belanja hedonis, dan emosi positif terhadap pembelian tak terencana. E-journal Undip, 5(3), 1-11.
Reynolds. W.R. Darden. (2011). Life Style and Psychographics. Chapter 3. Marketing Classic Press.
Verhagen. W.Van Dolen. (2011). The Influence of Online Store Beliefs on Consumer Online Impulse Buying : A Model and Empirical Application. Information & Management, 48, 320-327
Verplanken. A.G.Herabadi. (2001) Individual Differences in Impulse Buying Tendency : Feeling and No Thinking. European Journal of Personality, 15(1), S71-S83. doi:10.1002/per.423
Yvonne, W., Muhammad, T.S. (2018) Analisis online impulse buying dengan menggunakan framework SOR. Ejournal undip, 18, 133-140. doi:10.21456/vol8iss2pp133-140
Yosy, C.M., (2016). Kajian Terhadap Faktor Yang Mempengaruhi Impulse Buying Dalam Online Shopping. Universitas Machung. Vol 10(1), 64-75
Refbacks
- There are currently no refbacks.