Yanthi, Cindy Kusuma, Universitas Kristen Petra
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Vol 7, No 2 (2019): Agora, Jurnal Mahasiswa Manajemen Bisnis - Articles
PENGARUH BRAND AUTHENTICITY, SELF-IMAGE CONGRUITY, BRAND STORYTELLING, DAN SOCIAL INFLUENCE TERHADAP USE BEHAVIOR MELALUI BEHAVIOR INTENTION PADA LYNCLOTH BALI
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