|
Issue |
Title |
|
Vol 8, No 1 (2020): iBuss Management |
The Impact of A Beauty Vlogger's Credibility on Purchase Intention Mediated By Consumer Attitude: The Case of Maybelline New York in Surabaya |
Abstract
|
Nerissa Idelle |
|
Vol 7, No 3 (2019): iBuss Management |
The Impact of Airline Service Quality towards Customers Repurchase Intention with Brand Image as the Mediator in Indonesian Airline Industry: A Case of Lion Air |
Abstract
|
William Renardi, Fiona Gabriela |
|
Vol 7, No 3 (2019): iBuss Management |
The Impact of Arbitrage Risk, Transaction Cost, and Accruals on Post-Earnings Announcement Drift of LQ45 Companies from 2014-2017 |
Abstract
|
Martinus Adrian Siswanto, William Sanjaya Adisasmita |
|
Vol 3, No 2 (2015): iBuss Management |
The Impact of Attitude, Subjective Norm, Perceived Behavioral Control, Trust, Perceived Benefit and Perceived Risk toward KlikBCA Usage Intention in Surabaya |
Abstract
PDF
|
Nikita Nikita |
|
Vol 8, No 2 (2020): iBuss Management |
The Impact of Brand Authenticity, Brand Experience, and Self-Congruity Toward Brand Loyalty as Mediated by Brand Love: A Case of Apple Inc. |
Abstract
|
Michael Gunawan, Vincenzio Evan Siemon |
|
Vol 7, No 3 (2019): iBuss Management |
The Impact of Brand Awareness, Brand Association, Brand Perceived Quality toward Repurchase Intention Mediated by Brand Loyalty in the Case of ZARA |
Abstract
|
Valerie Vania Santoso, Fetricia Magdalena Bunanta |
|
Vol 3, No 2 (2015): iBuss Management |
The Impact of Brand Equity on Brand Preference and Purchase Intention in Indonesia’s Bicycle Industry: A Case Study of Polygon |
Abstract
PDF
|
Felly Liliyana Soenyoto |
|
Vol 7, No 1 (2019): iBuss Management |
The Impact of Brand Equity on the Consumers’ Purchase Intention: A Case of Uniqlo in Indonesia |
Abstract
|
Jesslyn Tjondrodihardjo |
|
Vol 6, No 1 (2018): iBuss Management |
The Impact of Brand Equity to Customer Confidence in Purchase Decision |
Abstract
|
Gerry Kalangi |
|
Vol 3, No 2 (2015): iBuss Management |
The Impact of Brand Equity towards Customer Loyalty of Starbucks: Testing the Role of Customer Satisfaction as the Mediate Variable |
Abstract
PDF
|
Helen Ongkowidjoyo |
|
Vol 3, No 2 (2015): iBuss Management |
The Impact of Brand Equity towards Purchase Intention on PT. X’s Candy |
Abstract
PDF
|
Davin Suryadi |
|
Vol 11, No 1 (2023): iBuss Management |
The Impact of Brand Experience Towards Brand Loyalty and Customer’s Willingness to Pay A Premium Price Mediated by Brand Love: A Case of Netflix Indonesia |
Abstract
|
Felice Florentia, Pintania W. J. Kurniawan |
|
Vol 9, No 2 (2021): iBuss Management |
The Impact of Brand Image and Brand Equity towards Brand Loyalty Mediated by Customer Satisfaction in the Case of Greenfields in Indonesia |
Abstract
|
Sheila Santoso, Xaverius Felix |
|
Vol 9, No 2 (2021): iBuss Management |
The Impact of Brand Love on Consumer Repurchase Intention Mediated by Brand Equity in the Case of Starbucks Indonesia |
Abstract
|
Teddy Bryan, Darell Setiawan Sutrisno |
|
Vol 3, No 2 (2015): iBuss Management |
The Impact of Brand Value towards Stock Price in Indonesian Banking Industry |
Abstract
PDF
|
Valdi Vallian |
|
Vol 3, No 2 (2015): iBuss Management |
The Impact of Burnout Towards Organizational Citizenship Behavior (OCB) in Premier Surabaya Hospital |
Abstract
PDF
|
Fernaldi Kurniawan |
|
Vol 7, No 3 (2019): iBuss Management |
The Impact of Celebrity Attractiveness, Trustworthiness, Expertise, and Reputation towards Cotton Ink’s Customer Purchase Intention |
Abstract
|
Fionna Mathilda |
|
Vol 2, No 2 (2014): iBuss Management |
The Impact of Celebrity Fan Club towards the Willingness to Stay at Hotel XYZ |
Abstract
PDF
|
Armando Armando |
|
Vol 6, No 2 (2018): iBuss Management |
The Impact of Competition and Concentration Towards Systemic Risk in Indonesian Banking Industry |
Abstract
|
Jesslyn Vania, Natasha Eugene Chung |
|
Vol 7, No 3 (2019): iBuss Management |
The Impact of Corporate Governance, Company Size, and Company Age Towards Financial Performances and Company Value (in Indonesia Manufacturing Companies Listed in IDX) |
Abstract
|
Christian Andi Winarto, Steven Anderson |
|
Vol 2, No 2 (2014): iBuss Management |
The Impact of Corporate Image of PT XYZ towards Job Applicant Attraction in Surabaya |
Abstract
PDF
|
Janice Janice, Jessica Inez Leosaputro |
|
Vol 3, No 2 (2015): iBuss Management |
The Impact of Cosumers’ Attitude on Online Video Advertising towards Product Branding |
Abstract
PDF
|
Lunardi Gunawan |
|
Vol 7, No 3 (2019): iBuss Management |
The Impact of Country-of-origin on Repurchase Intention with Brand Trust as the Mediating Variable: A Case of Bata in Indonesia |
Abstract
|
Christabel Harlim, Ardina Ayu Kusuma |
|
Vol 2, No 2 (2014): iBuss Management |
The Impact of Customer Experience toward Customer Satisfaction and Loyalty of Ciputra World Surabaya |
Abstract
PDF
|
Silvana Chandra |
|
Vol 3, No 2 (2015): iBuss Management |
THE IMPACT OF CUSTOMER VALUE PROPOSITION TOWARDS PURCHASE INTENTION OF CHESA CUP |
Abstract
PDF
|
Gretna Kusuma Putra, Richard Harijanto |
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