Vol 8, No 2 (2020)

iBuss Management

Table of Contents

Articles

Mediating Role of Affective Commitment in the Relationship between HRM Practices and Employee Engagement in the Context of Surabaya’s Millennial Workforce in the Manufacturing Sector
Felicia Trifena Christanto
Attracting Talent: The Role of Social Media and Employer Attractiveness on Job Pursuit Intention Mediated by Corporate Reputation in E-commerce Companies of Indonesia
Anthony Julius Tedjokumolo, Benedictus Jevon Tjoanda
The Effect of e-WOM, Neutral-Third Party Source, and Manufacturer or Retailer Source as Online Information Sources toward Purchase Intention with the Mediation of Brand Attitude on Nature Republic
Jesslyn Ivana Joviaal, Melinda Tasya Halim
LG Electronics Benelux B.V. Employee Retention Policy Improvement
Ryan Nathaniel Limantara
Corporate Governance and Equity Finance: Evidence from the Indonesian Manufacturing Companies Listed in the IDX in 2016-2018
Yuan Natalia Puteri Wibowo, Caroline Angela
The Effect of Source Credibility, Source Attractiveness, Product Matchup, and Meaning Transfer toward Purchase Intention Mediated by Consumer Attitude on Fashion Industry in Indonesia
Olivia Rahayu, Wilson Arifin
Software Asset Management Improvement and Implementation
Timothy Alexander
CitizenM’s South East Asia Market Entry Analysis
Sebastian Kornelius
Developing KPI Dashboard for The Kraft Heinz Company
Gabriela Clara
Vooya’s Digital Marketing Communication Strategy Improvement
Jason Winston Wibawa
Effective Marketing Strategy for ADK Insights
Jennifer Talim
Improving Avery Dennison Employer Branding to Anticipate Future Company Talent Pipeline Problems
Hans Christopher William
Improving the Marketing Operations Department’s Business Process Efficiency at the Kraft Heinz Company
Jessica Vivi Pribadi
The Impact of Brand Authenticity, Brand Experience, and Self-Congruity Toward Brand Loyalty as Mediated by Brand Love: A Case of Apple Inc.
Michael Gunawan, Vincenzio Evan Siemon
Factors Influencing the Behaviour Intention to Adopt Digital Banking (A Case of Jenius)
Jessica Shannon, Justian Fideniel
The Significance of Key E-Service Quality Dimensions Toward Customer Loyalty of Generation Y and Generation Z when Shopping Fashion Products Online at Shopee Indonesia with Customer Perceived Value as the Mediator
Monica Christy Setiawan
The impact of informativeness, credibility, entertainment, and irritation on Gen Z’s purchase intention mediated by advertising value in the case of Instagram Stories Advertising
Jaya Saputra, Jeovanni Jonson
The Influence of Service Quality Dimensions towards Customer Loyalty with Customer Satisfaction as the Mediator for Hokky Supermarket
Christina Christina
The Impact of Hedonic Shopping Motivation towards Impulse Buying Behavior moderated by money availability, time availability, and task definition: A case of ZARA in Indonesia
Chynthia Fang
Factors Affecting Generation Z’s Intention to Reuse GrabCar’s Service: The Mediating Effect of Customer Satisfaction
William Gunawan, Maria Dewi
The Influence of Board Diversity on Firm Performance in Infrastructure, Utility, and Transportation Sector
Jemmy Tristano
The Influence of Environmental Concern, Warm Glow, Utilitarian environmental Benefits, Self-Expressive Benefits, and Nature Experiences Toward Purchase Intention with The Mediation of Brand Attitude: The Case of The Body Shop
Hans Christian Adinata
How Marketing Mix of Grab Affects Customer Loyalty
L. Rananda Bintara Chandra