PERANCANGAN IKLAN LAYANAN MASYARAKAT UNTUK MEREDUKSI STEREOTIP GENDER DALAM PROFESI

Vincentius Ivan Patricio, Obed Bima Wicandra, Asthararianty Asthararianty

Abstract


Empati perlu digugah untuk membentuk kesadaran terhadap permasalahan budaya yaitu stereotip gender dalam profesi. Maka, diwawancarailah narasumber, dikajilah berbagai jurnal dan data statistik. Setelah memahami, isu tersebut dituangkan dalam sosial media berupa video dan komik. Untuk menggugah empati, perlu penggambaran yang dekat dengan kehidupan sehari – hari. Sehingga, khalayak sasaran menyadari problem di dalam budaya yang semulanya dianggap wajar tersebut.


Keywords


Stereotip Gender; Budaya; Empati; Kesadaran; Objektifitas

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References


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