Perancangan Video Interaktif Tentang Fenomena Pemberian Stigma Rasial di Masyarakat

Kevin Widjaja(1*), Cok Gde Raka Swendra(2), Hen Dian Yudani(3),


(1) UK Petra
(2) UK Petra
(3) UK Petra
(*) Corresponding Author

Abstract


Stigma rasial masih sering kali dilakukan di masyarakat Indonesia, dan masih terus berkembang seiring dengan perkembangan teknologi. Stigma rasial yang dimaksud adalah perilaku stereotip mengenai salah satu golongan atau ras dan merasa bahwa ras mereka lebih unggul dari ras lainnya. Masyarakat masih mudah menilai satu sama lain dan akhirnya membuat persepsi tertentu mengenai suatu ras sehingga menimbulkan terjadinya masalah perpecahan, dan perlu adanya edukasi kepada masyarakat. Metodologi kualitatif digunakan dalam perancangan ini dengan hasil wawancara dan bertujuan untuk memberi informasi dan edukasi agar pelaku penyebar stigma, mengerti penderitaan yang dirasakan oleh korban stigma. Hasil perancangan ini berupa video interaktif yang akan mengangkat contoh kasus stigma di masyarakat. Video interaktif ini dapat menjadi sumber informasi, edukasi, wawasan stigma rasial dan dampaknya di dalam masyarakat.


Keywords


Stigma rasial, video interaktif, film pendek, masyarakat

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