Product Development & Branding Strategy of Studio Kluif’s Uncle Orange Brand

Jessica Tania Aswan


This design is made to create the final product development and branding strategy of the Uncle Orange brand that is creative, effective and realistic for the brand itself. Uncle Orange is a brand that have the main focus not only to sell products but to help minimize the social gap between the young and elderly people. Branding is done to help deliver the brand message and raise awareness of the brand, that will lead to not only profit for the company but the decreased number of lonely elderly.


Brand, Branding, Branding Strategy, Uncle Orange, Design Product, Brand Perception Testing, Brand Satisfaction.


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