Increasing Thunderplugs’ Website Effectiveness by Improving Website Design and Usability

Maria Felicia Chandra

Abstract


Efektivitas atau tingkat konversi situs web adalah indikator yang penting dalam melihat performa situs web. Terdapat banyak cara untuk meningkatkan efektivitas sebuah situs web, studi ini berfokus untuk meningkatkan efektivitas situs web dengan cara mendesain ulang user interface (UI) dan navigasi situs web yang dapat meningkatkan User Experience (UI). Analisa seperti evaluasi heuristik, heat maps tracking, dan analisa kompetitor digunakan untuk mengevaluasi situs web saat ini. Evaluasi heuristik dilaksanakan untuk menilai apa yang baik dan apa yang membutuhkan perbaikan. Heat maps tracking diterapkan untuk mengamati tingkah laku pengguna dan juga untuk melacak kegerakan mata pengguna situs web Thunderplugs. Sedangkan, analisa kompetitor ditujukan untuk membandingkan performa situs web Thunderplugs terhadap kompetitornya. Untuk mengevaluasi performa hasil desain (prototype) yang ada, dilakukan user testing. Di sisi lain, data dari Google Analytics situs web Thunderplugs digunakan untuk mendapat tambahan informasi tentang audiens Thunderplugs. Dari Krug (2014) dan Qualaroo (2015), 14 poin pengukuran diadopsi untuk menyamaratakan proses tes dan evaluasi. Hasil dari studi ini mengindikasi bahwa hasil desain situs web yang baru berkontribusi secara positif terrhadap efektivitas desain situs web yang baru.


Keywords


Efektivitas website, Desain web, Usabilitas website, Tingkat konversi, User Experience

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References


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