Perancangan Rebranding Produk Fashion Ecoprint Reramban
(1) UK. PETRA
(2) UK. PETRA
(3) UK. PETRA
(*) Corresponding Author
Abstract
Keywords
Full Text:
PDFReferences
Barnard, M. (2014). Fashion theory : an introduction. New York: Routledge.
CNBC Indonesia. (2019, July 14). Gairah industri fashion Indonesia. Retrieved from https://www.cnbcindonesia.com/lifestyle/20190712155341-35-84555/gairah-industri-fashion-indonesia
Fletcher, K. (2007, June 1). Slow fashion. Retrieved from https://theecologist.org/2007/jun/01/slow-fashion
Irianingsih, N. (2018). Yuk membuat ECO PRINT motif kain dari daun dan bunga. Jakarta: Gramedia Pustaka Utama.
Kasilo, D. (2008). Komunikasi cinta : Menembus G-Spot konsumen Indonesia. Jakarta: Kepustakaan Populer Gramedia (KPG).
Keller, K. L. (2008). Brand Planning eArticle. Shoulders of Giants, 6-8.
Kertajaya, H. (2004). Positioning, diferensiasi, dan brand. Jakarta: PT Gramedia Pustaka Utama.
Muzellec, L., & Lambkin, M. (2006). Corporate rebranding : destroying, transferring, or creating brand equity. European Journal of Marketing, Vol. 40 Iss 7/8 pp. 804 - 824.
Muzellec, L., Doogan, M., & Lambkin, M. (2003). Corporate rebranding - an exploratory
Review. Irish Marketing Review, 16 (2) Pp. 36-37.
Ries, A., & Trout, J. (2001). Positioning : the battle for your mind. New York: The McGraw-Hill Companies, Inc.
Rustan, S. (2013). Mendesain logo. Jakarta: PT Gramedia Pustaka Utama.
Wahyudi, A. (2018, 8 14). Encity.co. Retrieved from https://www.enciety.co/produk-ecoprint-kain-kagunan-diminati-wali-kota-risma/
Wheeler, A. (2013). Designing brand identity : An essential guide for the whole branding team fourth edition. New Jersey: John Wiley & Sons, Inc.
Refbacks
- There are currently no refbacks.