REBRANDING SURABAYA ANIMAL CARE COMMUNITY

Teresa Tiffany Kartono(1*), Prayanto Widyo Harsanto(2), Rebecca Milka Natalia Basuki(3),


(1) UK Petra
(2) UK Petra
(3) UK Petra
(*) Corresponding Author

Abstract


Surabaya Animal Care Community (SACC) adalah sebuah komunitas peduli hewan di Surabaya yang ada untuk mewujudkan kesejahteraan hewan, terutama hewan peliharaan yang terlantar. Berdiri sejak tahun 2011, SACC telah menyelamatkan, merawat, dan memberikan rumah baru bagi banyak hewan terlantar. Namun, angka adopsi dari tempat penampungan SACC sangatlah rendah, sehingga keadaan tempat penampungan yang penuh menyebabkan komunitas tidak dapat lagi menyelamatkan lebih banyak hewan. Oleh karena itu, dilakukan rebranding sesuai dengan insight dan survei pada target audience, agar dapat melakukan komunikasi visual sesuai yang dapat diterima oleh mereka, meraih kepercayaan mereka dan pada akhirnya meningkatkan angka adopsi, agar semakin banyak hewan terlantar dapat diselamatkan.

Keywords


Surabaya Animal Care Community; SACC; tempat penampungan hewan; rebranding; media sosial

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