REBRANDING SURABAYA ANIMAL CARE COMMUNITY
(1) UK Petra
(2) UK Petra
(3) UK Petra
(*) Corresponding Author
Abstract
Keywords
Full Text:
PDFReferences
Hootsuite & We Are Social (2019). Digital 2020: Indonesia. Retrieved from https://datareportal.com/reports/digital-2020-indonesia
IDN Research Institute. (2020). Indonesia Millennial Report 2020: Understanding Millennial’s Behaviours and Demystifying Their Stereotypes. Jakarta: IDN Media.
Inkredible.com.au. (n.d.). Retrieved from https://www.inkredible.com.au/rebr anding/reasons-to-rebrand
The Big Duck. (2014). The Rebrand Effect. Retrieved from https://bigduck.com/insights/the-rebrand-effect/
Adamson, E. (2006). Adopting a pet for dummies. Hoboken, NJ: Wiley.
Airey, D. (2019). Identity designed the definitive guide to visual branding. Beverly, Massacusetts: Rockport Publishers.
Altstiel, T., & Grow, J. M. (2010). Advertising creative Strategy, copy design. Thousand Oaks, CA: Sage Publications.
Andriyanto, R. D., & Haryanto, J. O. (2010). Analisis Pengaruh Internet Marketing Terhadap Pembentukan Word of Mouth and Brand Awareness Untuk Memunculkan Intention to Buy. Journal of Technology Management, 9(1), 115433.
Banks, M. R., & Banks, W. A. (2002). The Effects of Animal-Assisted Therapy on Loneliness in an Elderly Population in Long-Term Care Facilities. The Journals of Gerontology Series A: Biological Sciences and Medical Sciences, 57(7). doi: 10.1093/gerona/57.7.m428
Catharina, C., Hartanto, D. D., & Sylvia, M. (2016). Perancangan Media Online "1001 Rasa" Kuliner Kampung Arab Surabaya. Jurnal DKV Adiwarna, 1(8), 9.
Campbell, C., & Simpson-Bint, J. (2010). Brand Narrative: How Story Gives Meaning to Marketing. Seabright Publishing.
Chernatony, L. D. (2012). From brand vision to brand evaluation: the strategic process of growing and strengthening brands. London: Routledge.
Cherniack, E. P., & Cherniack, A. R. (2014). The Benefit of Pets and Animal-Assisted Therapy to the Health of Older Individuals. Current Gerontology and Geriatrics Research, 2014, 1–9. doi:10.1155/2014/623203
Chiaravalle, B., & Schenck, B. F. (2014). Branding for dummies. Chichester: John Wiley & Sons.
Coccia, M. (2018, January 17). The Fishbone Diagram to Identify, Systematize and Analyze the Sources of General Purpose Technologies. Retrieved December 5, 2019, from https://papers.ssrn.com/sol3/papers.cfm? abstract_id=3100011.
Dabner, D., Stewart, S., & Vickress, A. (2017). Graphic design school: the principles and practice of graphic design. John Wiley & Sons.
Delgado, C., Toukonen, M., & Wheeler, C. (2017). Effect of Canine Play Interventions as a Stress Reduction Strategy in College Students. Nurse Educator, 1. doi:10.1097/nne.0000000000000451
Fanani, A. K., & Purnamawati, D. (2019, February 2). Penelantaran hewan peliharaan banyak disebabkan faktor ekonomi. Retrieved October 4, 2019, from https://www.antaranews.com/berita/794307/penelantaran-hewan-peliharaan-banyak-disebabkan-faktor-ekonomi.
Fauzan, W. (2015, September 24). Mengapa Harus Rebranding ? Retrieved from https://marketing.co.id/mengapa-harus-rebranding/
Gaid, A. (2019, December 10). The Ultimate Guide to Brand Image. Retrieved from https://id.oberlo.com/blog/brand-image
Goenawan, D. C., Suhartono, A. W., & Bramantijo, B. (2017). Perancangan Media Komunikasi Visual Sebagai Sarana Promosi Domain Budget Pizza di Surabaya. Jurnal DKV Adiwarna, 1(10), 9.
Goi, C., & Goi, M. T. (2011, February). Review on models and reasons of rebranding. In International conference on social science and humanity (Vol. 5, No. 2, pp. 445-449).
Hackley, C. (2010). Advertising & promotion. London: SAGE Publications Ltd.
Halloran, T. (2014). Romancing the brand: how brands create strong, intimate relationships with customers. San Francisco, CA: Jossey-Bass.
Hidayat, R. S. (2017). Analisis Pengaruh Strategi Segmenting, Targeting dan Positioning Terhadap Keputusan Pelanggan Membeli Nu Green Tea. Jurnal Ekonomika dan Manajemen, 6(1), 28-43.
Keller, K. L., Apéria Tony, & Georgson, M. (2012). Strategic brand management: a European perspective. Harlow, England: Prentice Hall/Financial Times.
Kelley, L. D., Jugenheimer, D. W., & Sheehan, K. (2015). Advertising media planning: a brand management approach. New York, NY: Routledge.
Kembuan, P. C., Mananeke, L., & Soegoto, A. S. (2014). Analisis Segmentasi, Targeting Dan Positioning Pembiayaan Mobil Pada PT. Adira Dinamika Multifinance Tbk Cabang Manado. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi, 2(3).
Kohfeldt, D., & Langhout, R. D. (2011). The Five Whys Method: A Tool for Developing Problem Definitions in Collaboration with Children. Journal of Community & Applied Social Psychology, 22(4), 316–329. doi:10.1002/casp.1114
Lavric, G. (2017, November 17). 5 easy steps to understanding context marketing. Retrieved from https://www.the-reference.com/en/blog/georgelavric/2017/context-marketing
Marselliska, T., Damajanti, M. N., & Muljosumarto, C. (2019). Perancangan Strategi Branding Semanggi Crispy Cheese Merek "Crisclove". Jurnal DKV Adiwarna, 1(14), 9.
Miller, D., Merrilees, B., & Yakimova, R. (2013). Corporate Rebranding: An Integrative Review of Major Enablers and Barriers to the Rebranding Process. International Journal of Management Reviews, 16(3), 265–289. doi:10.1111/ijmr.12020
Moleong, L. J. (2010). Metodologi penelitian kualitatif. Bandung: Remaja Rosdakarya.
Mootee, I. (2013). 60-minute brand strategist: the essential brand book for marketing professionals. Hoboken: Wiley.
Phillips, B. J., McQuarrie, E. F., & Griffin, W. G. (2014). The Face of the Brand: How Art Directors Understand Visual Brand Identity. Journal of Advertising, 43(4), 318–332. doi:10.1080/00913367.2013.867824
Pratama, A. P. (2017). Perancangan Identitas Rumah Kucing Bandung Untuk Meningkatkan Kesadaran Masyarakat Kota Bandung. Jurnal Sketsa, Vol. 4 No. 2 September 2017
Prisca, Hannah. (2019). Perancangan Program Kampanye Rescue and Adopt Melalui Webtoon Four Little Feet Untuk Membangun Sikap Kepedulian Pada Hewan. Journal of Servite Volume 1 No. 1, Juni 2019, p 050 – 072
Quesenberry, K. A. (2018). Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution. Rowman & Littlefield.
Rizal, M. F. (2017, December 29). Kasus Penyiksaan Anjing di Surabaya Ditangani Polda Jatim. Retrieved February 19, 2020, from https://kumparan.com/kumparannews/kasus-penyiksaan-anjing-di-surabaya-ditangani-polda-jatim
Romaniuk, J., Wight, S. and Faulkner, M. (2017). Brand Awareness: Revisiting an Old Metric for A New World. Journal of Product & Brand Management, Vol. 26 No. 5, pp. 469-476. https://doi.org/10.1108/JPBM-06-2016-1242
Sedarmayanti, & Hidayat S. (2011). Metodologi penelitian cetakan 2. Bandung: Mandar Maju.
Sullivan, F. C. (2019, April 28). Let's Talk About Brand Personality, Voice, and Tone. Retrieved from https://medium.com/s/how-to-build-a-brand/lets-talk-about-brand-personality-voice-and-tone-28276a48d5c1
Tradana, M., Ardianto, D. T., & Erandaru, E. (2013). Perancangan Video Profile Surabaya Animal Care Community. Jurnal DKV Adiwarna, 1(2), 9.
Wheeler, A. (2018). Designing brand identity – an essential guide for the entire branding team. Hoboken, NJ: Wiley.
Wijaya, H., & Sirine, H. (2016). Strategi Segmenting, Targeting, Positioning Serta Strategi Harga Pada Perusahaan Kecap Blekok Di Cilacap. AJIE - Asian Journal of Innovation and Entrepreneurship, 1(3), 175–190. doi: 10.20885/ajie.vol1.iss3.art2
Wiyanto, F. I., Tanudjaja, B. B., & Salamoon, D. K. (2018). Perancangan Rebranding Klinik Sentra Medika Surabaya. Jurnal DKV Adiwarna, 1(12), 9.
Refbacks
- There are currently no refbacks.