Pengaruh Elemen Interior Zangrandi Ice Cream Surabaya terhadap Pengalaman Nostalgia Pengunjung

Fausta Ottoni Sasi, Sriti Mayang Sari, Celline Junica Pradjonggo

Abstract


Nostalgic experience is one of the ways to attract visitors to choose the desired space. The nostalgia experience itself is the emergence of a "feeling" that has generated through various things around the individuals, as one of the triggers is the presence of interior elements in a space that can be captured by the Sensory inputs aspects consisting of visual, hearing, touch, taste, and smell (Hwang & Hyun, 2013). Marchegiani & Phau (2010) also said that the nostalgia itself was divided into 2 different points of view, ‘The way I was ’ nostalgia that means personal nostalgia, and ‘The Way it Was’ nostalgia that means historical nostalgia. This study shows how interior elements in a space can influence the emergence of nostalgic experiences that surrounds the visitors' emotional perceptions. The object used in this study is Zangrandi Ice Cream on Jl. Yos Sudarso Surabaya, which is one of the cultural heritage of Surabaya that has been established since 1930. This study uses qualitative and quantitative methods. The results from this study concludes that the interior elements of Zangrandi's outer area that has captured by visual sensory inputs became the most powerful trigger in giving nostalgia experiences, because in general, there has not been much change since it was found.

Keywords


Nostalgic Experience, Interior Element, Zangrandi Ice Cream Surabaya

Full Text:

PDF

References


Marchegiani, C. & Phau, I., Away from ‘Unidied nostalgia’: Conceptual Differences of Personal dan Historical Nostalgia Appeals in Advertising, Journal of Promotion Management, 2010.

Sari, Sriti Mayang., Implementasi Pengalaman Ruang dalam Desain Interior, Dimensi Interior Vol. 3, No. 2, 2005.

Chen, H-B., Yeh, S-S. & Huan, T.C., Nostalgic Emotion, Experiental Value, Brand Image, and Consumption Intentions of Costumers of Nostalgic – Themed Restaurants, Journal of Business Research, 2014.

Sugiyono. Metode Penelitian Kuantitatif Kualitatif dan R&D. Bandung: Alfabeta. 2012.

Hwang, J. & Hyun, S.S., The Impact of Nostalgia on Emotional Responses dan Revisit Intentions in Luxury Rertaurants: The Medarating Role of Hiatus, International Journal of Hospitality Manegement, 2013.

Rahma, Miranti Sari, Prabu Wardono & Lies Neni Budiarti. Pengaruh Elemen Interior Restoran terhadap Pengalaman Nostalgia Konsumen. J. Vis. Art & Des., Vol. 9, No. 2, Institut Teknologi Bandung, 2017.

Mehrabian, A & Russell, J.A., An Approach to Enviromental Psychology, Cambridge, MIT Press, 1974.

Rusdi, M. Riski. Aplikasi Krepyak pada Hunian Minimalis. Properti Indonesia. 2014

Hikmah. “Populer Sejak Tahun 70an, Ini Keunggulan Penggunaan Lantai Tegel”. Idea Online. 2 Februari 2019. 27 Mei 2019

https://idea.grid.id/read/091623438/populer-sejak-tahun-70an-ini-keunggulan-penggunaan-lantai-tegel?page=all .

Malnar, Joy Monice & Vodvarka, Frank. Sensory design. Minneapolis: University of Minnesota Press, 2004.


Refbacks

  • There are currently no refbacks.