Analisis Entrepreneurial Orientation, Organization Culture, dan Management Control System terhadap Competitive Advantage (Studi Kasus pada Perusahaan Pest Control di Surabaya)

Dovano Mansula, Hatane Semuel, Devie Devie

Abstract


Tujuan penelitian ini adalah melihat pengaruh Entrepreneurial Orientation (EO), Organization Culture (OC), dan Management Control System (MCS) terhadap Competitive Advantage (CA) dengan objek penelitian perusahaan pest control yang terletak di Surabaya. Pada penelitian ini terdapat sampel sebanyak 51 perusahaan pest control, setiap perusahaan mengisi kuisioner minimal 2 untuk setiap sampel. Terdapat 122 responden yang mewakili 51 perusahaan. Penelitian ini menggunakan alat pengukuran GeSCA. Hasil dari penelitian ini terdapat pengaruh yang positif dan signifikan dari Entrepreneurial Orientation terhadap Competitive Advantage , Entrepreneurial Orientation terhadap Organization Culture, Entrepreneurial Orientation terhadap Management Control System, Organization culture terhadap Competitive Advantage dan Management control system terhadap Competitive Advantage.

 

Kata kunci: Entrepreneurial Orientation, Organization Culture, Management Control System, Competitive Advantage


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