Analisa Pengaruh Supply Chain Management terhadap Keunggulan Bersaing dan Kinerja Perusahaan

Regina Junika Suharto(1*),


(1) 
(*) Corresponding Author

Abstract


Penelitian ini bertujuan untuk mengetahui apakah terdapat pengaruh signifikan antara Supply Chain Management terhadap keunggulan bersaing dan kinerja perusahaan. Variabel Supply Chain Management di ukur dari beberapa indikator, yaitu Strategic Supplier Partnership, Customer Relationship, dan Information Sharing. Variabel keunggulan bersaing di ukur dari 5 indikator yaitu, harga, kualitas, delivery dependability, inovasi produk, dan time to market. Sedangkan variabel kinerja perusahaan di ukur dari 2 indikator yaitu, kinerja keuangan dan kinerja operasional. Pengumpulan data dilakukan dengan cara membagikan kuesioner. Unit analisis penelitian adalah perusahaan di Surabaya. Responden yang dijadikan sampel sebanyak 90 orang manajer. Metode analisis yang digunakan dalam menguji hipotesis adalah Structural Equation Modeling (SEM) dengan menggunakan Partial Least Square (PLS).

Penelitian ini berhasil membuktikan adanya hubungan yang signifikan antara Supply Chain Management terhadap keunggulan bersaing, Supply Chain Management terhadap kinerja perusahaan, dan Keunggulan Bersaing terhadap Kinerja Perusahaan.

Keywords


Supply Chain Management, keunggulan bersaing, dan kinerja perusahaan.

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